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WorksheetsDigital Marketing Pretest
Total questions: 66
Worksheet time: 30mins
Name
Class
Date
1.
What does SEO stand for?
a)
Sending Emails Often
b)
Search Engine Operations
c)
Search Engine Optimazation
d)
Save Ever Offer
2.
A mark or design placed on a product to identify it is...
a)
brand
b)
brand position
c)
brand loyalty
d)
benefit
3.
The ability to increase sales through brand loyalty and recognition is the benefit of the brand.
a)
True
b)
False
4.
The symbol is an example fo
a)
brand name
b)
slogan
c)
logo
d)
tag line
5.
The picture is an example of
a)
brand name
b)
brand loyalty
c)
slogan
d)
brand position
6.
Which of the following is NOT a tangible part of the brand?
a)
image
b)
brand name
c)
logo
d)
slogan
7.
A brand that represents a whole company is
a)
product brand
b)
brand name
c)
brand identity
d)
corporate brand
8.
Proctor & Gamble is an example of a corporate brand.
a)
True
b)
False
9.
Tide is an example of a product brand.
a)
True
b)
False
10.
Branding provides information on
a)
identity
b)
quality
c)
consistency
d)
all of the above
11.
Which of the following give a product IDENTITY?
a)
logo
b)
slogan
c)
brand name
d)
all of the above
12.
Promoting the benefits of a product helps create...
a)
unique brand identity
b)
positive brand image
c)
brand loyalty
d)
none of the above
13.
The image a brand has in the mind of the consumer is the ...
a)
corporate brand
b)
brand position
c)
brand loyalty
d)
visual symbol
14.
The actions marketers take to create a certain image in the minds of consumer is...
a)
benefit
b)
social responsibility
c)
brand position
d)
positioning
15.
Shelly will only buy Starbucks coffee is an example of
a)
brand position
b)
brand loyalty
c)
brand identity
d)
visual symbol
16.
What is used to distinguish products from each other in the market?
a)
benefiting
b)
social responsibility
c)
positioning
17.
This function of marketing responds to customers perception of value:
a)
Selling
b)
Pricing
c)
Product/Service Management
d)
Promotion
18.
A ____________is anything offered to a market by the business to satisfy needs, could include physical products or intangible services.
a)
Price
b)
Product
c)
Place/Distribution
d)
Promotion
19.
A target market is...
a)
The group of customers a business seeks to attract who have specific, similar needs
b)
The group of 5 to 10 people that a business markets to on a daily basis
c)
All of the customers who shop at target
d)
A customer who has an unfulfilled desire and is financially able and willing to fill that desire
20.
How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.
a)
company advertisement
b)
Product
c)
Placement of product
d)
Promotion
21.
What represents the exchange for the product or what customers are willing to pay
a)
Price
b)
Sales
c)
promotion
d)
Rebate
22.
How the consumer gets the product
a)
Place
b)
Price
c)
Promotion
d)
Sales strategy
23.
Which is NOT an aspect of the marketing mix?
a)
product
b)
placement
c)
population
d)
price
24.
What is a search engine?
a)
a paid library website that gives reliable information
b)
a library online catalog
c)
searches the Internet and identifies items that match the characters and keywords entered by a user
d)
a collection of full text articles used for research projects
25.
What is an example of a search engine?
a)
Gale Student Resources in Context
b)
Google
c)
Gale Power Search
d)
Britannica
26.
When is a good time to use a search engine?
a)
When working on a research project for English class
b)
To find movie times for this weekend
c)
To find fact checked information for a homework assignment
d)
To find reliable information on specific topis
27.
What is this?
a)
Search Bar
b)
Snippet
c)
Filter
d)
Ads
28.
Why is it important to take the time to evaluate a website?
a)
So that you're using the right site
b)
So that the site you're using provides accurate information
c)
So that your information is current
d)
All of the above
29.
Which of the following is NOT an example of product positioning based on price?
a)
Economy Line
b)
Mid-Price Line
c)
Luxury Line
d)
Brand Name
30.
A marketer’s plan for changing consumer’s perceptions of a brand in comparison to competing brands, is known as:
a)
Re-positioning
b)
Re-branding
31.
What is Digital Security?
a)
electronic precautions to guarantee safety
b)
security guards who live online
c)
keeping your iPad locked up
d)
locking the MacBook cart securely
32.
What type of personal information is it okay to share with someone you don't know?
a)
Your name and telephone number only
b)
Your email address only, if it doesn't include your name
c)
Minor details like the name of your school, and what your parents do for a living
d)
You should never share ANY personal information with someone you don't know
33.
What is Digital Commerce?
a)
Buying and Selling online
b)
Buying new iPads for the school
c)
Going to Best Buy
34.
What is a negative of Digital Commerce?
a)
I can stay at home in my pjs and shop.
b)
Hackers may steal my private information.
c)
I can price compare easily.
35.
What is a positive of Digital Commerce?
a)
I can price compare and get the best price for the product I want.
b)
I may not receive the product I ordered.
c)
I may overspend during the holidays.
36.
Purchasing gifts on Amazon.com would describe which theme?
a)
Digital Commerce
b)
Digital Etiquette
c)
Digital Rights & Responsibility
d)
Digital Literacy
37.
Which of the following is NOT acceptable to share online?
a)
Full name (first and last)
b)
Pictures of your dog
c)
Pictures of your football game
d)
Your favorite food
38.
What should you do if someone you don't know asks you to be her friend on a social networking site?
a)
Write back asking the person to tell you more about herself
b)
Accept the request immediately
c)
Ask all your friends if they know the person
d)
Ignore the request
39.
What should you do if you receive a suspicious looking email with an attachment?
a)
Open the attachment to see if it's from a friend
b)
Send a message back to the sender, asking him to remove you from his email list
c)
Forward the attachment to a friend who knows a lot about computers
d)
Delete it immediately
40.
Starting arguments or upsetting people, by posting inflammatory, extraneous, or off-topic messages
a)
arguing
b)
discussion board
c)
chat room
d)
trolling
41.
A hostile and insulting interaction between Internet users, often involving the use of profanity.
a)
Flaming
b)
A comment
c)
Flustering
d)
Friending
42.
Buying and selling of goods and services using the Internet, mobile networks and commerce infrastructure.
a)
Digital Law
b)
Digital Rights
c)
Digital Commerce
d)
Digital Awareness
43.
Which managing tip refers to avoid sharing usernames, aliases, passwords, last names, full-names-as-usernames, pictures, addresses, and other important information?
a)
Delete Accounts
b)
Use Privacy Settings
c)
Use a Password Keeper
d)
Don't Overshare
44.
Full participation in society refers to this digital theme.
a)
Digital Commerce
b)
Digital Literacy
c)
Digital Access
d)
Digital Security
45.
The purpose of copyright is to
a)
allow others to use a creative work however they wish
b)
protect a person's creative work and require permission for others to use it
c)
make it easier for others to share another person's work as their own
d)
allow people to download or copy a person's work without paying
46.
Which of the following is a warning sign that an online message might
actually be a scam?
actually be a scam?
a)
a personalized greeting using your name
b)
an alert about problems with your account
c)
an inside joke
d)
a lack of spelling errors
47.
If you're confronted by a difficult situation online, and you don't know exactly how to handle it, what should you do?
a)
Ask an online friend for help
b)
turn off the computer
c)
make an educated guess
d)
tell an adult your trust
48.
You receive this text from a number you don't recognize. What's the best response?
a)
Send a text back asking who it is
b)
Spy on the water fountain and see who shows up
c)
Dont' respond and tell your parents
d)
Send a text back saying "No"
49.
Which these factors is typically considered the biggest threat to keeping a visitor on the website?
a)
a slow download speed (these could be because of the servers that host the website)
b)
delivery issues
c)
lack of support options on the site
d)
poor payment options
50.
A successful Web site is built around
(increasingly important in ever growing and more competitive markerts)
(increasingly important in ever growing and more competitive markerts)
a)
those lovely chickens
b)
the needs of the developer
c)
business-centered design
d)
customer-centered design
51.
Before anything gets added to a cart, sales can't happen if a website does not select an _______
a)
conversion rate
b)
good checkout process
c)
blog
d)
appropriate audience
52.
These factors :
The interest level of the visitor
The attractiveness of the offer
The ease of the process
are important to increase what?
The interest level of the visitor
The attractiveness of the offer
The ease of the process
are important to increase what?
a)
the visitors to the site
b)
the conversion rate
c)
the usability of the site
d)
the overall experience
53.
Error 404 - page not found
Means what for a designer
Means what for a designer
a)
The developer hasn't done his job properly
b)
The hosting solution isn't doing its job properly
c)
the site is running effectively
d)
there are just too many chickens everywhere
54.
the job of a e-commerce website designer is to optimise the site and manage/ improve the
a)
environmental factors that influence the customer
b)
marketing materials that influence the customer
c)
online controllable factors that influence the customer
d)
rate at which chickens can browser the site
55.
The __________________________ is loosely defined as the percentage of Web site visitors who complete a desired action
a)
website delivery report
b)
analytics
c)
conversion rate
d)
compression of an image
56.
Images used for an e-commerce will need to be ____________ as there will be so many of them.
a)
PSDs
b)
GIFs
c)
TGAs
d)
JPEGs
57.
The purpose of a site map for a user is to
a)
for a developer to see where new pages fit in the process
b)
find the chicken
c)
quickly identify how big the site is
d)
quickly identify important links
58.
Google Analytic does a very good job at tracking (and should be used for)
a)
I'm out of chicken comments
b)
conversions targets
c)
visitor flow
d)
adverts on the website
59.
White space is important because it lets customers identify
a)
if the website has been designed professionally
b)
hyper-links as different colours
c)
important content quickly
d)
hens
60.
the process of measuring a conversion is done by observing
a)
clicks
b)
metrics
c)
geese
d)
a moderator
61.
If a website achieves a conversion - it means that someone has
a)
subscribed
b)
made a purchase
c)
clicked a chicken
d)
performed a desired action
62.
SEO can mean big money for companies. It stands for ...
a)
Chicken, Chicken Chicken?
b)
Search Engine Output
c)
Search Engine Optomisation
d)
Standardised Entry Output
63.
website search engine advertising is typically promoted using 2 factors, what are these?
take time, these questions are going to get harder! :-p
take time, these questions are going to get harder! :-p
a)
per impression and the region that its being shown in
b)
per click and per chicken
c)
per impression and per click
d)
per impression and the time on screen
64.
A business called a brick and click is
a)
a chicken
b)
a business with a blog
c)
a business with an e-commerce function
d)
a business with internet access
65.
an e-commerce website is likely to have
a)
9-5 opening hours
b)
a chicken
c)
no images
d)
24 hour opening times
66.
What is an e-commerce website?
a)
a website that has content
b)
a website that has the ability to buy or sell items
c)
a chicken
d)
a website with a blog
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