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WorksheetsMarketing
Total questions: 10
Worksheet time: 5mins
Name
Class
Date
1.
Why do businesses use market research?
a)
To identify customer needs
b)
To sell goods and services
c)
To advertise
d)
To employ more people
2.
What is the first step for a new business?
a)
To attract repeat purchases
b)
To attract trial purchases
c)
To attract advertising
d)
To advertise
3.
What does desk research involve?
a)
Gathering new data
b)
Gathering existing data
c)
Conducting surveys
d)
Creating personas
4.
What is information collected about opinions and views called?
a)
Quantitative data
b)
Qualitative data
c)
Segmentation
d)
Surveys
5.
How does accurate market research help a business?
a)
By avoiding risk
b)
By reducing risk
c)
By eliminating risk
d)
By increasing profit
6.
What does a market segment identify?
a)
All the products in the market
b)
Competitors
c)
Groups of people with similar buying habits
d)
Profit margins
7.
What can a market map be used to identify?
a)
Gaps in the market
b)
Competitors
c)
Groups of people with similar buying habits
d)
Product placement
8.
What is the name of an individual who is asked questions in a survey?
a)
A supplier
b)
A sample
c)
A respondent
d)
A schmuck
9.
What are the total number of people selected to answer market research questions called?
a)
A supplier
b)
A sample
c)
A respondent
d)
A herd
10.
Which of the following is an example of primary research?
a)
Internet research
b)
A focus group
c)
Company reports
d)
BBC News
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