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WorksheetsEntrepreneurship-Research the Market
Total questions: 15
Worksheet time: 8mins
Name
Class
Date
1.
To gather information for market research, you can use primary data or secondary data but not both.
a)
True
b)
False
2.
Information collected for the very first time to fit a specific purpose is primary data.
a)
True
b)
False
3.
Focus groups are quick interviews with target customers.
a)
True
b)
False
4.
Collecting primary data can be expensive and time-consuming.
a)
True
b)
False
5.
Observation is the best research method if you want to find out people's opinions.
a)
True
b)
False
6.
A survey question should not be included if the response serves no specific purpose.
a)
True
b)
False
7.
Secondary data is found
a)
in government publications
b)
on the Internet
c)
in newspapers
d)
all of the above
8.
Which of the following is not a way collect primary data?
a)
Focus groups
b)
Consumer opinion blogs
c)
Surveys
d)
Observation
9.
The data collected in a telephone survey is
a)
secondary data
b)
primary data
c)
population data
d)
computer data
10.
Finding hidden patterns and relationships in customer data is called
a)
data warehousing
b)
data collection
c)
data mining
d)
data evaluation
11.
Customer relationship management
a)
focuses on understanding customers as individuals
b)
focuses on understanding customers as groups
c)
provides demographic and psychographic data
d)
none of the options
12.
In designing a survey, you should consider all of the following except
a)
length of the survey
b)
how you plan to administer it
c)
when you can get the best information
d)
the purpose of each question
13.
A good questionnaire should
a)
have easy-to-answer questions
b)
be at least two pages long
c)
help you find suppliers
d)
explain in detail why you are conducting the survey
14.
Surveys and/or questionnaires are used to find out
a)
demographic information
b)
psychographic information
c)
geographic information
d)
all of the options
15.
The benefit of talking with a focus group is to
a)
collect valuable ideas on products and/or services
b)
find more in-depth answers
c)
find out buying habits and likes/dislikes
d)
all of the options
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