WorksheetsStrategic Concepts VCC115 Ch14
Total questions: 26
Worksheet time: 1hrs 18mins
Name
Class
Date
1.
Moral principles that serve as guidelines for both individuals and organizations.
a)
Ethics
b)
Distractive ambushing
2.
Maximizing pleasure and minimizing pain.
a)
Law
b)
Hedonism
3.
The natural craving for balance.
a)
Homeostasis
b)
Morals
4.
Ads that bring consumers back to a neutral state, so consumers once again hold beliefs they had prior to being exposed to a false or misleading advertisement.
a)
Corrective advertisements
b)
Ethics
5.
Occurs when a company creates a brand name that closely resembles a popular or successful brand.
a)
Brand infringement
b)
Substantiation
6.
When a firm creates an impression that it is a sponsor, when it is not.
a)
Allusion ambushing
b)
Religions
7.
A directive issued when the FTC believes a violation has occurred.
a)
Stealth marketing
b)
Consent order
8.
A formal proceeding similar to a court trial held before an administrative law judge regarding a charge filed by the FTC.
a)
Administrative complaint
b)
Puffery
9.
Findings that implicate an entire industry in a case of unfair or deceptive practices.
a)
Trade regulation ruling
b)
Homeostasis
10.
Firms must be able to prove or back up any claims made in their marketing communications.
a)
Substantiation
b)
individualism
11.
Governmental guidelines for what is right and wrong as well as what is acceptable and what is not within a geographic area.
a)
Saturation ambushing
b)
Law
12.
When a firm makes an exaggerated claim about its products or services without making an overt attempt to deceive or mislead.
a)
Puffery
b)
Religions
13.
Beliefs or principles that individuals hold concerning what is right what is wrong.
a)
Morals
b)
Federal Trade Commission (FTC)
14.
Belief systems.
a)
Religious
b)
Direct ambush marketing
15.
When a firm increases advertising and marketing during a major event without mentioning or sponsoring the event.
a)
Saturation ambushing
b)
Justice approach
16.
A brand is associated with an event without any intentional or indirect effort on the part of the company.
a)
Incidental ambushing
b)
Trade regulations ruling
17.
A means of making decisions based on the belief that each person has fundamental rights that should be respected and protected.
a)
Rights approach
b)
Administrative complaint
18.
A federal agency that regulates marketing communications.
a)
Federal Trade Commission (FTC)
b)
Justice approach
19.
A tactic in which consumers are enticed to look at a product through a personal contact without them realizing that the person marking the pitch is being paid or compensated.
a)
Stealth marketing
b)
Individualism
20.
A method of decision making based on treating all people fairly and consistently.
a)
Justice approach
b)
Consent order
21.
When a firm designs a promotion or event near a major sporting event without sponsoring the event.
a)
Distractive ambushing
b)
Morals
22.
When a firm suggests or hints that it is associated with a sporting event when it is not.
a)
Indirect ambush marketing
b)
Ethics
23.
The degree to which society values personal goals, personal autonomy, privacy over group loyalty, commitment to group norms, involvements in collective activities, social cohesiveness, and intense socialization.
a)
Individualism
b)
Brand infringement
24.
When a firm intentionally designs advertising or marketing to capitalize on a major sporting event without becoming a sponsor.
a)
Trade regulation ruling
b)
Direct ambush marketing
25.
A brand's attempt to associate itself with a team or event without buying the rights to do so.
a)
Ambush marketing
b)
Hedonism
26.
The means of making decisions based on what is the greatest good for the greatest number of people.
a)
Religions
b)
Utilitarianism
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