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Worksheets4.5 Product
Total questions: 20
Worksheet time: 17mins
Name
Class
Date
1.
'Product' refers to physical (i.e.tangible) goods, because services are intangible
a)
TRUE
b)
FALSE
2.
What would not be present in the ‘launch’ stage of the product life cycle?
a)
Low initial sales
b)
Negative cash flow
c)
Market research
d)
Promotional activities
3.
In which stage of the product cycle does it have the lowest investment
a)
introduction
b)
Maturity
c)
Growth
d)
Decline
4.
Which of the following is not a stage in the product life cycle?
a)
Extension
b)
Maturity
c)
Growth
d)
Decline
5.
In the product life cycle this activity wouldn't be found in its research and development stage
a)
Competitor analysis
b)
Market research
c)
Publicity
d)
Test marketing
6.
In which stage of the product life cycle is cash flow highest?
a)
Introduction
b)
Growth
c)
Maturity
d)
Decline
7.
Marketing plans that extend the maturity stage of a product before a brand new one is developed
a)
New product design and development
b)
Late adoption
c)
Extension strategies
d)
Discounting
8.
Strategies to make a product appear dissimilar to others. (eg. quality, branding and packaging)
a)
Diversification
b)
Differentiation
c)
Unique selling point
d)
Market segmentation
9.
A Boston matrix analyses a firm’s product portfolio in terms of market share and market growth
a)
TRUE
b)
FALSE
10.
In a high growth market, those products that have a high market share are
a)
Stars
b)
Questions marks
c)
Dogs
d)
Cash cows
11.
In a low growth market, those products that have a low market share are
a)
Stars
b)
Questions marks
c)
Dogs
d)
Cash cows
12.
The two product classifications in the BCG Matrix that are in a high growth market are
a)
Cash cows and dogs
b)
Stars and problem child
c)
Stars and cash cows
d)
Problem child and dogs
13.
Products that have suffered from relatively inferior marketing or product quality are known as
a)
Question marks and dogs
b)
Stars and dogs
c)
Cash cows
d)
Stars
14.
In the Boston Matrix, what strategies are associated with dogs and stars, respectively?
a)
Building and holding
b)
Divesting and holding
c)
Milking and building
d)
Divesting and building
15.
A range of items sold by a firm or separate strategic business units operated byone company
a)
Product portfolio
b)
Product line
c)
Product range
d)
Product mix
16.
Branding does not
a)
Allow firms to charge a premium
b)
Allow firms to charge lower prices to attract more sales
c)
Give a unique association to a product
d)
Encourage customer loyalty
17.
A product strategy to strengthen brand name and image over the long-term to increase sales
a)
Brand value
b)
Brand development
c)
Brand awareness
d)
Brand loyalty
18.
The extent a brand is recognised by potential customers and associated with the product
a)
Brand extension
b)
Brand loyalty
c)
Brand development
d)
Brand awareness
19.
How does packaging not play an important role in giving information about the product?
a)
contains directions
b)
Lists ingredients
c)
nutritional information
d)
contains freebies
20.
Which one is the drawback packaging?
a)
encourage impulse buying
b)
makes distribution of products easier
c)
Cost
d)
profound impact on customer perceptions ofproduct or brand
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