WorksheetsFM 3.01-3.02 Review
Total questions: 15
Worksheet time: 8mins
Name
Class
Date
1.
If DSW shoe store exchanges information and interacts with it's customers, which form of technology for communication is being used?
a)
Magazine advertisement
b)
social media
c)
click stream data
d)
universal product code
2.
Predicting fashion trends is:
a)
retailing
b)
forecasting
c)
producing
d)
merchandising
3.
Maria receives a 10% discount every time she shops at Finish Line athletic apparel store. She receives the discounts because she is enrolled in which type of service?
a)
employee discount
b)
information system
c)
customer service
d)
loyalty program
4.
Amy's Boutique connects her with loyal customers using which free advertising tool?
a)
newspaper advertising
b)
social media
c)
personal shopper
d)
internet
5.
Colors, textiles, silhouettes, and design are elements used to forecast which fashion movements?
a)
Fibers
b)
designers
c)
trends
d)
economic conditions
6.
A new trend in men's casual pants is a wrinkle resistant fabric. Which type of trend is this?
a)
print
b)
textile
c)
design
d)
color
7.
A fashion forecasting company provides which service?
a)
`trains sales associates
b)
predicts upcoming trends
c)
provides merchandise
d)
creates advertisements
8.
A store uses Twitter to inform customers about an upcoming sale. Which type of technology is being used?
a)
clientelling
b)
geotracking
c)
social media
d)
cloud computing
9.
The overall form or outline of an outfit or clothing style is the:
a)
trimmings
b)
silhouette
c)
texture
d)
style
10.
Which role uses fashion forecasting in the retail environment?
a)
editors
b)
customers
c)
merchandisers
d)
manufacturers
11.
Alex's boutique uses information gathered from a customer survey to determine how they can improve their customer service. Which type of data source does this represent?
a)
color services
b)
comparison shopping
c)
marketing research
d)
sales records
12.
In predicting fashion trends, Janae reviews fashion publications, catalogs, and websites. This type of research is:
a)
sales research
b)
fashion shopping
c)
consumer research
d)
forecasting
13.
Target alerts customers of special sale prices when they are physically near a Target location. Which type of technology are they using?
a)
Clientelling
b)
cloud computing
c)
geotracking
d)
social media
14.
When Hugo shops for new jeans online, he leaves a virtual trail of his shopping activity. This type of data collection is called:
a)
point-of-sale system
b)
click stream data
c)
mobile apps
d)
universal product code
15.
Makayla wants information about Belk's new merchandise, career opportunities, and current trends. The tool she should use is a:
a)
loyalty program
b)
website
c)
personal shopper
d)
magazine advertisement
100 %
