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Worksheetsmarketing and planning (u8,u9)
Total questions: 43
Worksheet time: 26mins
Name
Class
Date
1.
the cost to the buyer of goods or servies
a)
product
b)
price
c)
promotion
d)
place
2.
the cost to the buyer of goods or servies
a)
product
b)
price
c)
promotion
d)
place
3.
informing customers about products and persuading them
a)
place
b)
price
c)
promotion
d)
market
4.
where goods or services are available
a)
place
b)
product
c)
promotion
d)
price
5.
goods or services that are sold
a)
promotion
b)
price
c)
place
d)
product
6.
introduction of a product to the market
a)
product lifecycle
b)
product launch
c)
product range
7.
information about what consumers want and need
a)
market segment
b)
market research
c)
market share
8.
the percentage of sales a company has
a)
market research
b)
market segment
c)
market share
9.
a group of customers of similar age, income level and social group
a)
market segment
b)
market place
c)
market research
d)
market share
10.
description of a typical customer
a)
consumer behaviour
b)
consumer profile
c)
consumer goods
11.
where and how people buy things
a)
consumer behaviour
b)
consumer goods
c)
consumer profile
12.
thigns people buy for their own
a)
consumer goods
b)
consumer behaviour
13.
length of time people continue to buy a product
a)
product launch
b)
product lifecycle
14.
set of products made by the company
a)
product lifecycle
b)
product range
c)
product launch
15.
how much a company wants to sell in a period of time
a)
sales figures
b)
sales forecast
c)
sales target
16.
how much a company thinks it will sell in a period of time
a)
sales forecast
b)
sales target
17.
numbers showing how much a company has sold in a period
a)
sales figures
b)
sales target
c)
sales launch
18.
a business which advises companies on advertising and makes ads
a)
advertising campaigns
b)
advertising budget
c)
advertising agency
19.
an amount of money available for advertising during a particular period
a)
advertising agency
b)
advertising campaign
c)
advertising budget
20.
a programme of advertising activities over a period, with particular aims
a)
advertising agency
b)
advertising campaign
c)
advertising budget
21.
money that is available to spend after paying for essentials like taxes, food or housing
a)
market position
b)
disposable income
c)
upmarket
d)
product mix
22.
the combination of products that a company has to offer
a)
rebrand
b)
disposable income
c)
product mix
23.
a market filled so completely that no more products can be added
a)
penetrated market
b)
saturated market
24.
expensive compared to other products of the same type
a)
market position
b)
disposable income
c)
upmarket
d)
saturated market
25.
alter a product or service to change the way that people think about it
a)
penetrate
b)
saturate
c)
share
d)
rebrand
26.
start selling goods or services in a new market
a)
saturate
b)
penetrate
27.
the ranking of a company or brand against its competitors in terms of its sales
a)
market position
b)
market sales
c)
market place
d)
market share
28.
introducirse en el marcado americano
a)
saturate the American market
b)
penetrate the American market
29.
ingresos disponible
a)
disposable tax
b)
disposable cost
c)
disposable outcome
d)
disposable income
30.
______ costs ( gastos previstos, estimados)
a)
forecast
b)
estimate
c)
do
d)
collect
31.
____________ sales ( prevision de ventas)
a)
collect
b)
forecast
c)
estimate
d)
consider
32.
___________ research
a)
collect
b)
estimate
c)
do
33.
___________ options
a)
forecast
b)
estimate
c)
do
d)
consider
34.
You can ___________ a meeting/ a schedule a deadline
a)
implement
b)
arrange
c)
keep to
d)
meet
35.
you can _____________ a plan / a schedule/ a budget/ a report
a)
prepare
b)
arrange
c)
implement
d)
write
36.
you must ____________ a budget/ a deadline/ a plan/ a schedule
a)
keep to
b)
prepare
c)
arrange
d)
meet
37.
meet a ___________
a)
deadline
b)
schedule
38.
You can _________ abudget/ a plan/ a report/ a schedule
a)
collect
b)
arrange
c)
meet
d)
prepare
39.
You can _________ a schedule, a deadline, a meeting
a)
meet
b)
rearrange
c)
prepare
40.
you can ____________ a plan, a report, a schedule
a)
write
b)
meet
41.
to believe something will happen
a)
hope
b)
expect
c)
plan
42.
to wish something would happen
a)
expect
b)
plan
c)
hope
43.
to decide in detail what you are going to do
a)
plan
b)
whish
c)
hope
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