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WorksheetsSEM 2 Unit 1 Review
Total questions: 50
Worksheet time: 2hrs 45mins
Name
Class
Date
1.
Which of the following is an activity that agents perform on behalf of the athletes they represent:
a)
Team contract negotiations only
b)
Hall of fame endorsements
c)
Various contract negotiations
d)
Team valuation services
2.
What do athletes sometimes hire to help them organize charity tournaments?
a)
Marketing firms
b)
Sponsors
c)
Agents
d)
Recruiters
3.
The National Hockey Association has just drafted Ty Hartman. Ty hires Amanda Bingham to help him make
sound business decisions, and to negotiate endorsement contracts with well-known companies. Amanda is
Ty's
sound business decisions, and to negotiate endorsement contracts with well-known companies. Amanda is
Ty's
a)
sponsor.
b)
agent.
c)
mentor.
d)
publicist.
4.
Which law makes restraining free trade and competition illegal?
a)
The Sherman Antitrust Act
b)
The Lanham Act
c)
The National Labor Relations Act
d)
The Sports Broadcasting Act of 1961
5.
When a league blocks the broadcast of a certain game in a certain territory, it is known as a(n)
a)
antitrust violation.
b)
blackout.
c)
injunction.
d)
right of publicity.
6.
Which of the following is an unfair, anticompetitive trade practice in sport/event marketing:
a)
Trademark infringement
b)
Loss prevention
c)
Employee strike
d)
Sponsorship exclusivity
7.
Which of the following is an unacceptable place to use an athlete's or celebrity's identity without his/her
permission:
permission:
a)
In a magazine
b)
On your company's advertisements
c)
In a book
d)
On the news
8.
The best way to avoid buying counterfeit tickets to a game/event is to purchase them
a)
from reputable scalpers.
b)
several months in advance.
c)
at an online auction site.
d)
at official ticket outlets.
9.
Salaries, contracts, and profit sharing are often the issues that create conflicts between sports' leagues and
a)
team owners.
b)
sponsoring organizations.
c)
individual managers.
d)
players' associations.
10.
When negotiations between a players' union and the owners' organization cannot be reached, the players
might vote to determine if they should
might vote to determine if they should
a)
go on strike.
b)
play for international leagues.
c)
become free agents.
d)
ask for fan support.
11.
When professional athletes negotiate salaries, playing conditions, and contract terms as a single unit, their
union is engaging in
union is engaging in
a)
competitive advantage.
b)
labor resistance.
c)
free agency.
d)
collective bargaining.
12.
Which of the following is an example of a governing body in the sport industry:
a)
International Olympic Committee
b)
NCAA Men's Basketball Championship
c)
Washington Nationals Baseball Team
d)
Rahal Letterman Lanigan Racing
13.
Which of the following presents the greatest challenge for U.S. companies when developing a plan to sell
movies in foreign countries:
movies in foreign countries:
a)
Language barrier in promotion
b)
Cost of foreign monetary exchange
c)
Uncertainty about government policies
d)
Lack of interest by foreign customers
14.
When a sporting-goods manufacturer decides to sell to businesses located in another country, it should
consider the country's
consider the country's
a)
profit margins.
b)
trade restrictions.
c)
cost of goods.
d)
selling motives.
15.
Which of the following are trade barriers that are likely to limit a sport-equipment manufacturer's ability to
export its products to foreign countries:
export its products to foreign countries:
a)
Trade agreements and industrialization
b)
Licenses and outputs
c)
Quotas and tariffs
d)
Globalization and embargoes
16.
Businesses collect marketing information from other sources in order to find out what is happening in the
a)
research department.
b)
external environment.
c)
parent corporation.
d)
internal organization.
17.
The first step that a business should take when collecting marketing information from its customers is to
a)
develop a rating scale.
b)
determine the survey method.
c)
obtain secondary data.
d)
define research objectives.
18.
Businesses often collect marketing information from customers in order to learn which products
a)
earn the highest profits.
b)
meet specific design standards.
c)
sell best in certain locations.
d)
qualify for vendor discounts.
19.
A business that randomly surveys 200 customers to learn their opinions about a new product is collecting
__________ marketing information.
__________ marketing information.
a)
scientific
b)
confidential
c)
primary
d)
technical
20.
When marketing researchers review the level of affiliation between two variables, they are evaluating the
___________ of data components.
___________ of data components.
a)
affirmation
b)
predictability
c)
correlation
d)
sensitivity
21.
When analyzing the historical data in a data warehouse, which of the following is true of its data:
a)
Related data are grouped together in folders.
b)
The data change as modifications are made to the database.
c)
The data are static.
d)
Data maintain the uniqueness provided in their operational applications.
22.
What should businesses try to achieve when manipulating data for information analysis?
a)
Exploratory research
b)
Secondary information
c)
Program development
d)
Accurate interpretation
23.
Which of the following is useful marketing information that a business might obtain by analyzing a
customer database:
customer database:
a)
Expense involved in developing a customer database
b)
Average customer is married, owns home, earns $50,000 a year
c)
Federal identification numbers for current and past customers
d)
Total sales for each month of the previous year
24.
Which of the following is a trend in the sport/event industry:
a)
Premium seating options are yielding less revenue for sport/event facilities than other types of seating.
b)
Relationship marketing is becoming less important to sport/event organizations as technology evolves.
c)
Due to the high level of media clutter, fewer businesses are participating in sport/event sponsorships.
d)
Sport/Event facilities are evolving into complete entertainment centers with interactive activities.
25.
One reason that seat licenses and premium seating are growing trends in sport/event marketing is because
these practices are
these practices are
a)
sales policies.
b)
pricing strategies.
c)
advertising methods.
d)
revenue sources.
26.
The NHL, the NFL, and the CFL are becoming more interested in investing in the development of
recreational sports for youths in order to
recreational sports for youths in order to
a)
appeal to low-income individuals.
b)
encourage sedentary lifestyles.
c)
comply with local regulations.
d)
attract more fans.
27.
Which of the following is a characteristic of an effective marketing report:
a)
Explains role of executive management
b)
Contains names of contributing editors
c)
Provides industry review information
d)
Answers specific research questions
28.
The main portion of a marketing report that explains the research findings should include
a)
summaries and recommendations.
b)
technical appendixes and indexes.
c)
data-collection procedures.
d)
supporting tables and graphs.
29.
One of the main portions of a marketing report describes the research methods and the
a)
industry review standards.
b)
data collection procedures.
c)
technical terminology.
d)
consulting expenses.
30.
Stephanie has completed a market-research project to identify changing consumer trends that will affect
her company and its market position. She has learned many interesting demographic trends occurring in
the population. What type of data should she include in her report to management?
her company and its market position. She has learned many interesting demographic trends occurring in
the population. What type of data should she include in her report to management?
a)
Information that is relevant to the marketing decisions that management must make
b)
All the information collected so management can decide what is important
c)
Information that applies only to people not currently part of the target market
d)
Information that applies only to the company's current target market
31.
Copies of questionnaires, interview forms, and other technical documents are often included in what part of
a marketing report?
a marketing report?
a)
Analysis
b)
Introduction
c)
Summary
d)
Appendix
32.
What part of a marketing-research report would be mentioned only briefly in an oral presentation?
a)
Research methods
b)
Relevant information
c)
Pertinent data
d)
Research findings
33.
An effective technique to use when giving an oral presentation of report findings and recommendations is to
keep the presentation
keep the presentation
a)
relatively simple.
b)
technically oriented.
c)
free from detail.
d)
on a complex level.
34.
When writing marketing reports, researchers should make sure that they include a section about
a)
populations.
b)
qualifications.
c)
regulations.
d)
limitations.
35.
An effective method of presenting complex report findings and recommendations to a large group of
managers involves the use of
managers involves the use of
a)
scientific data.
b)
computer software.
c)
informal outlines.
d)
handmade graphics.
36.
Obtaining the right to name a sport or entertainment event is often one of the objectives of a(n)
a)
franchise arrangement.
b)
sponsorship.
c)
affiliation.
d)
licensing agreement.
37.
What type of sponsorship objective involves bartering for goods and services?
a)
Cost avoidance
b)
Revenue generation
c)
Activation
d)
Promotion
38.
Wheelz wants to market its product line of in-line skates to young males under the age of 35. Which of the
following sponsorship opportunities would best attract the exposure the company seeks on a very limited
budget:
following sponsorship opportunities would best attract the exposure the company seeks on a very limited
budget:
a)
Olympic opening ceremony
b)
Extreme-sporting event
c)
Pro-football game
d)
Affinity-sporting event
39.
Sport/Event marketers often identify the sponsorship potential of a specific business by researching the
company's sponsorship history and understanding its
company's sponsorship history and understanding its
a)
sponsorship objectives.
b)
manufacturing methods.
c)
financial policies.
d)
quantity standards.
40.
Which of the following would an event marketer most probably contact when seeking sponsorship for an
upcoming auto race:
upcoming auto race:
a)
Nonprofit organizations
b)
Related businesses
c)
Athletic competitors
d)
Charitable organizations
41.
Why should sport/event marketers develop proof-of-performance packages for sponsors?
a)
To provide information about the facility
b)
To explain the type of sport/event
c)
To list the important participants
d)
To help sponsors justify the investment
42.
Which of the following is the first step in a sponsorship presentation:
a)
Create interest in your organization or event.
b)
Give event details.
c)
Create interest in the sponsorship opportunity.
d)
Explain how the prospective sponsor can get involve
43.
One reason it is important to sell the venue is because the venue is part of the
a)
market.
b)
facility.
c)
location.
d)
product.
44.
Your hockey team receives free skates from Nike as part of Nike's payment of its sponsorship fee. This
arrangement is known as
arrangement is known as
a)
exploitation.
b)
relationship marketing.
c)
exclusivity.
d)
value in kind (VIK).
45.
A salesperson says to a potential client, "The arena's luxury boxes have plenty of space to entertain your
business clients, and our catering staff can help you plan your menu needs for game-day festivities." What
is the salesperson doing in this situation?
business clients, and our catering staff can help you plan your menu needs for game-day festivities." What
is the salesperson doing in this situation?
a)
Addressing objections
b)
Describing amenities
c)
Determining needs
d)
Reaching closure
46.
Taco Bell doesn't want its message to get lost among the messages of your team's other sponsors, so you
offer to name the pregame show "The Taco Bell Pregame Report." This benefit is called
offer to name the pregame show "The Taco Bell Pregame Report." This benefit is called
a)
sales and sampling opportunities.
b)
"ownership."
c)
exclusivity.
d)
fund-raising opportunities.
47.
What is the best way to present your proposal to potential sponsor companies?
a)
Over the phone
b)
Via teleconference
c)
Through the mail
d)
In person
48.
To create or maintain a certain image, companies sponsor sport/event organizations that display
characteristics they want consumers to associate with their products. This is one way of enhancing
characteristics they want consumers to associate with their products. This is one way of enhancing
a)
relationship marketing.
b)
sales and sampling opportunities.
c)
exclusivity.
d)
public relations.
49.
Bank of America is the only bank affiliated with your sport/event organization. This benefit is called
a)
value in kind (VIK).
b)
exclusivity.
c)
"ownership."
d)
presenting sponsorship.
50.
When writing a proposal for a potential sponsor, sport/event marketers should clearly emphasize
sponsorship value and:
sponsorship value and:
a)
deadlines.
b)
liability.
c)
benefits.
d)
confidentiality.
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