WorksheetsAccount-Based Marketing Priorities
Total questions: 15
Worksheet time: 11mins
Name
Class
Date
1.
How many priorities are there for Account-Based Marketing?
a)
3
b)
4
c)
5
d)
6
2.
Which priority is the following? "Develop and execute an insights-based relevant, specific omni-channel one-to-few engagement for target or existing accounts in a named/territory."
a)
Strategy and Alignment
b)
Named ABM Planning and Execution
c)
Large ABM Planning and Execution
d)
Functional Design and Development
3.
What is the flagship model for ABM Priorities?
a)
Account-Based Marketing Framework
b)
Aligned Measurement Framework
c)
Account-Based Marketing Maturity Model
d)
Account-Based Marketing Model
4.
In which phase does this work-stream belong? "Measurement, Refinement and Expansion"
a)
Adopt
b)
Operationalize
c)
Optimize
d)
None of the above
5.
Which of the following is not a SiriusDecisions ABM tool?
a)
ABM Maturity Tool
b)
ABM Measurement Evaluation Tool
c)
ABM Account Prioritization
d)
ABM Territory Assessment Tool
6.
What model is this?
a)
Account-Based Marketing Framework
b)
Account-Based Marketing Maturity Model
c)
Aligned Measurement Framework
d)
Named/Industry Account-Based Marketing Framework
7.
Which priority is the following? "Design, resource and upskill an organization focused on one-to-one large strategic accounts as well as one-to-few names or industry/segment ABM accounts."
a)
Large ABM Planning and Execution
b)
Industry ABM Planning and Execution
c)
ABM Functional Design and Development
d)
Named ABM Planning and Execution
8.
Which priority is the following? "Develop and execute an insights-based, relevant, specific, omni-channel one-to-one engagement for existing or target accounts."
a)
Large ABM Planning and Execution
b)
Strategy and Alignment
c)
Industry ABM Planning and Execution
d)
Named ABM Planning and Execution
9.
Named ABM Strategies, Named ABM Account Messaging, and Named ABM Contact Insights are all topics under which priority?
a)
Strategy and Alignment
b)
ABM Functional Design and Development
c)
Named ABM Design and Development
d)
Named ABM Planning and Execution
10.
ABM sits under what function?
a)
Sales
b)
Marketing
c)
Product
d)
Finance
11.
ABM Benchmark, ABM budgeting and resources, and Outsourcing ABM are all topics that fall under which priority?
a)
Strategy and Alignment
b)
Large ABM Planning and Execution
c)
ABM Functional Design and Development
d)
Industry ABM Planning and Execution
12.
What model is this?
a)
Account-Based Marketing Framework
b)
Aligned Measurement Framework
c)
Account-Based Marketing Maturity Model
d)
Demand Waterfall
13.
Which priority is the following? "Incubate, educate and align account-based marketing strategy in an organization to drive growth, working closely with sales."
a)
Strategy and Alignment
b)
Large ABM Planning and Execution
c)
Named ABM Planning and Execution
d)
ABM Functional Design and Development
14.
Who is an analyst under Account-Based Marketing?
a)
Julie Ogilvie
b)
Lisa Nakano
c)
Stephanie Sissler
d)
Nicky Briggs
15.
Which priority is this quiz covering?
a)
Portfolio Marketing
b)
Account-Based Marketing
c)
Marketing Leadership Strategies
d)
Sales Enablement
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