WorksheetsFashion Merchandising Unit 6.01 & 6.02
Total questions: 25
Worksheet time: 13mins
Name
Class
Date
1.
A written news story sent as publicity to a newspaper or magazine is a:
a)
banner ad.
b)
cooperative advertisement.
c)
press release.
d)
supplement.
2.
Which form of fashion promotion entices customers to enter the storeand effectively presents the merchandise the store has to offer?
a)
Advertising
b)
Personal selling
c)
Publicity
d)
Visual merchandising
3.
Fashion shows and trunk shows are examples of:
a)
cooperative advertising.
b)
signage.
c)
special events.
d)
visual merchandising.
4.
Which form of promotion is expensive because it requires individuals tomake contact with potential customers?
a)
Advertising
b)
Personal selling
c)
Press release
d)
Publicity
5.
Which promotional medium allows for only short, general messages, buthas the advantage of repetitive viewing?
a)
Direct mail
b)
Image advertising
c)
Outdoor signage
d)
Radio
6.
Maybelline advertises its makeup products in Seventeen, a magazine.This is an example of which type of advertising?
a)
Cooperative
b)
Product
c)
Supplemental
d)
Visual merchandising
7.
The goal of promotion in the decline stage of the fashion cycle is toachieve which action?
a)
Gain customers’ loyalty with reduced prices
b)
Introduce trends and create interest in new merchandise
c)
Motivate customers and increase their desire for merchandise
d)
Persuade consumers that the company’s version of the item is best
8.
The goal of promotion at the peak of the fashion cycle is to achieve whichaction?
a)
Emphasize price advantages with large markdowns
b)
Gain customers’ loyalty with reduced prices
c)
Motivate customers and increase their desire for goods
d)
Persuade consumers that the company’s version of the item is best
9.
Which form of fashion promotion can attract customer attention nearmerchandise by using sound and movement?
a)
Packaging
b)
Radio
c)
Signage
d)
Video
10.
Which type of promotion do businesses generally have the least controlover?
a)
Direct mail
b)
Outdoor signage
c)
Personal selling
d)
Publicity
11.
During the obsolescence stage of the fashion cycle, promotion is used toachieve which action?
a)
Emphasize large markdowns
b)
Gain customers’ loyalty with reduced prices
c)
Introduce trends and create interest in new merchandise
d)
Motivate customers and increase desire for goods
12.
Reebok, athletic shoe retailer, places advertisements for their shoes inSports Illustrated. This is an example of which advertising?
a)
Cooperative
b)
Local
c)
National
d)
Visual merchandising
13.
Which actions help a store’s visual merchandising that encouragescustomers’ buying decisions?
a)
Allowing customers to use their store credit card
b)
Emphasizing corporate policies on returns
c)
Motivating sales associates to work harder
d)
Presenting the merchandise in the most attractive way
14.
The perception of the store in the minds of its customers is the store’s:
a)
bylaws.
b)
image.
c)
management.
d)
policy.
15.
Which are examples of fixtures used in visual presentations?
a)
Colored and black lights
b)
Ladders, bicycles, and plants
c)
Mannequins, pedestals, and ladders
d)
Shelves, tables, rods, and stands
16.
Which is a favorable action of lighting that is important in displays?
a)
Bringing continuity to the display
b)
Educating customers about the merchandise
c)
Placing focus on particular merchandise
d)
Physically supporting the merchandise
17.
H&M clothing store wants to direct customers’ attention and placeemphasis on specific items. This describes which aspect of interiordisplays?
a)
Merchandise
b)
Lighting
c)
Props
d)
Signage
18.
Belk created a display featuring a new line of holiday attire. This is anexample of which type of interior display?
a)
Decorative
b)
Institutional
c)
Point-of-purchase
d)
Promotional
19.
Which is a purpose of showing customers how to wear and accessorizemerchandise?
a)
Banner advertising
b)
Publicity
c)
Signage
d)
Visual merchandising
20.
Macy’s department store wants displays that can stand alone on thesales floor in the entrance. This describes which type of window display?
a)
Enclosed
b)
Island
c)
Open
d)
Semi-enclosed
21.
Carl is in charge of visual merchandising for watches. He usesmannequins to display the accessories for customers. This describeswhich aspect of interior displays?
a)
Merchandise
b)
Lighting
c)
Props
d)
Signage
22.
Which is a goal of visual merchandising?
a)
Advertise weekly
b)
Create sales
c)
Decrease customer traffic
d)
Increase distribution routes
23.
Bass Pro Shops has a big display showing all the new fishing gear thathas just arrived. Which type of display is it using?
a)
Educational
b)
Institutional
c)
Merchandising
d)
Promotional
24.
An attractive, appealing display of merchandise combined with effectivestore layout and decor is:
a)
advertising.
b)
mass merchandising.
c)
publicity.
d)
visual merchandising.
25.
Lydia was unsure what to buy her brother for his birthday. When shepassed Hollister, a clothing store, she noticed a leather jacket in thestore window with a 20% off sign. This is an example of which type ofdisplay?
a)
Institutional
b)
Island
c)
Promotional
d)
Showcase
100 %
