WorksheetsChapter 4 Marketing Quiz
Total questions: 20
Worksheet time: 10mins
Name
Class
Date
1.
What is a marketing plan?
a)
A plan where you market.
b)
A procedure that increases productivity.
c)
A plan to spend money.
d)
Document that concerns the development of market strategies.
2.
How does market research aid in business decision making?
a)
By only collecting data.
b)
By only reporting data to a certain market.
c)
By collecting and reporting data related to a certain market
3.
Which of these are modes to entry in the international market?
a)
Larger market share.
b)
Joint ventures, global franchising, and direct investment.
c)
Enhanced brand image.
4.
What is a moving average?
a)
A time consumer while sales forecasting.
b)
Promotes primary and secondary research.
Promotes primary and secondary research.
c)
Identifies and emphasizes the direction of a trend.
5.
Which is a Product oriented company
a)
Toyota
b)
Kellogs
c)
Ferrari
6.
What is a Mass Market
a)
Focuses on narrow market segment
b)
Broad market that ignores specific market segments.
c)
Markets only to a select few.
7.
What methods does primary research involve?
a)
Surveys, interviews, focus groups, and observations.
b)
Academic journals and media articles.
c)
Government publications.
8.
What is the focus of product positioning?
a)
Positions the product for few consumers.
b)
To only sell one thing.Academic journals and media articles.
c)
To analyze how consumers percieve a firm's product.
9.
What does quantitative research concern?
a)
colllection, analysis and interpretation of numerical data.
b)
sells data about consumer opinion.
c)
Collects and interprets data about consumer opinions
10.
Which "P" is the only "P" to generate revenue to a business?
a)
Product
b)
Productivity
c)
Price
11.
How many stages are in the Product life cycle
a)
6
b)
8
c)
17
12.
What type of activities are used in Guerilla Marketing to weaken competitors.
a)
Traditional
b)
Nontraditional
c)
spontaneous
13.
What is Extrapolation
a)
Expansion on existing franchises
b)
Current cash income
c)
A way to predict future sales
14.
Variation is
a)
the difference between actual sales and trend values
b)
a difference in the product life cycle
c)
Plans what the differences in the target market are
15.
What are two of the six features of E-commerce?
a)
global reach, integration
b)
ubiquity, product
c)
global reach, globalisation
16.
Which of these in not one of the types of E-commerce?
a)
Business to consumer
b)
Business to Business
c)
Consumer to Business
17.
All of these are threats in international markets except
a)
political challenges
b)
Exporting challenges
c)
Social chalenges
18.
Which of these are not part of the seven P's of marketing mix?
a)
Price
b)
Place
c)
Position
19.
Businesses ensure that their employees have the right attitude, skills, and ______
a)
Intentions
b)
Appearance
c)
Facial Expressions
20.
A company decides to fund a marathon to raise awareness for arthritis. This is an example of___
a)
Comercial Marketing
b)
Social Media Marketing
c)
Social Marketing
100 %
