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WorksheetsMarketing Mix
Total questions: 17
Worksheet time: 14mins
Name
Class
Date
1.
________ consists of evaluating each market segment's attractiveness and selecting one or more segments to enter.
a)
Positioning
b)
Mass customization
c)
Market targeting
d)
Market segmentation
2.
Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here?
a)
Geographic segmentation
b)
Benefit segmentation
c)
Occasion segmentation
d)
Demographic segmentation
3.
"Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods." This is an example of ________.
a)
Geographic segmentation
b)
Product diversification
c)
Branding
d)
Psychographic segmentation
4.
________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes.
a)
Mass customization
b)
Market targeting
c)
Market segmentation
d)
Differentiation
5.
Gilron Holidays runs a premium membership club that caters to customers whose annual salary exceeds $100,000. Members of this club are offered seasonal discounts on select luxury hotels in select cities worldwide. Gilron Holidays most likely follows a(n) ________ segmentation approach.
a)
Gender
b)
Income
c)
Geographic
d)
Benefit
6.
Mass marketing involves identifying market segments, selecting one or more of them, and developing products and marketing programs tailored to each.
a)
True
b)
False
7.
Which word best describes PLACE in the marketing mix?
a)
shelf height
b)
shopping mall
c)
distribution channel
d)
Auckland city
8.
Why is customer satisfaction important to a business?
a)
customers will become repeat buyers
b)
customers will be happy
c)
customers are stakeholders
d)
customers are never satisfied
9.
The place a product, brand, or group of products occupies in consumers' minds relative to competing offerings
a)
Marketing
b)
Market Segment
c)
Target Market
d)
Position
10.
one segment of a market
a)
positioning
b)
niche
c)
target market
d)
satisficers
11.
Segmenting markets on the basis of personality, motives, lifestyles, and geodemographics
a)
Psychographic segmentation
b)
benefit segmentation
c)
usage rate segmentation
d)
geodemographic segmentation
12.
Product, price, place, and promotion make up the _____________________.
a)
Marketing Concept
b)
Marketing Mix
c)
Marketing Oriented
d)
Marketing Behavior
13.
Which of the following best describes a target market?
a)
Close competitors of a business
b)
The people who buy a business's products
c)
Groups that do not buy a business's products
d)
The individuals at whom a business's marketing strategies are aimed
14.
How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.
a)
company advertisement
b)
Product
c)
Placement of product
d)
Promotion
15.
A ____________is anything offered to a market by the business to satisfy needs, could include physical products or intangible services.
a)
Price
b)
Product
c)
Place/Distribution
d)
Promotion
16.
cost-based pricing is determined by
a)
using the wholesale cost of an item as the basis for the priced charged
b)
what competitors are charging for the same good
c)
how much the consumer is willing to pay for a product or service
17.
The amount of money charged and/or the sum of values that consumers exchange for the benefits of having or using the product
a)
Sell
b)
Price
c)
Product/Service Management
d)
Promotion
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