WorksheetsHBK 121
Total questions: 15
Worksheet time: 12mins
Name
Class
Date
1.
1. it is the relationship between the benefits and the cost including money, etc. ( Benefits- Cost=______)
a)
Customer Services
b)
Customer Value
c)
Person marketing
2.
it is a type of contemporary approach where in they used a celebrity, or authority figure
a)
Event Marketing
b)
Person Marketing
c)
Cause Marketing
d)
Green Marketing
3.
The intangible value offered to customer
a)
Product
b)
services
c)
Money
d)
power
4.
customer are able and willing to pay.
a)
money
b)
price
c)
quality
d)
value
5.
It is a marketing approach where in it focuses on creating on going and long term relationship with customers.
a)
Customer Relationship
b)
Customer Value
c)
Customer Service
d)
Customer Strategy
6.
TRUE or FALSE
Customer are known to be indecisive but they are looking something in common value at a fair price
Customer are known to be indecisive but they are looking something in common value at a fair price
a)
true
b)
false
7.
it is the act of taking care of the customer's needs by providing and delivering helpful, high quality service and assistance before, during and after the customer 's requirements are met
a)
customer service
b)
event marketing
c)
demands
d)
exchange
8.
The ______ is a system of patronage in which a customer regularly buys their merchandise from a certain clients
a)
Suki system
b)
Relationship Marketing
c)
Promotion
d)
Marketing Planning
9.
Traditional approaches to marketing includes PRODUCTION CONCEPT, SALES CONCEPT,MARKETING CONCEPT, RELATIONSHIP CONCEPT, and
a)
event concept
b)
societal marketing concept
c)
Customer Concept
10.
SMART means
Specific
Measurable
Actionable
Relevant
T
Specific
Measurable
Actionable
Relevant
T
a)
Targeted
b)
Time Bound
c)
Timely
11.
it is used to track performance to make sure that the firm is on track/
a)
Marketing KPI (Key Performance Indicator
b)
Goals
c)
reputation
12.
It is a management process of creating and maintaining fit between the objectives and resources of the organization and changing marketing opportunities.
a)
Strategic Planning
b)
Marketing Plan
c)
Tactical PLanning
13.
These are forces that closely influence the company and directly affect the organization
a)
MAcroenvironment
b)
Microenvirment
c)
Operating environment
14.
It is the function that links the consumer, customer, and the public through the marketer though information
a)
Market Segment
b)
Marketing Research
c)
Marketing Plan
15.
First step in marketing research.
a)
Statement of research objectives
b)
formulating the marketing research
c)
Research design
d)
planning the sample
100 %
