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WorksheetsPrincipal of marketing chapter 2
Total questions: 20
Worksheet time: 10mins
The_________ is usually out of the company control.
Microenvironment
Macroenvironment
The actors close to the company that affect its ability to serve the customers are part of__________.
The Microenvironment
The Macroenvironment
Which of the following is a force that does NOT affect Microenvironment?
The suppliers
The intermediaries
Economic stability
Customer
There are __________ internal factors close to the company that affect its ability to serve.
5
7
6
8
Help the company to promote, sell and distribute its products to final buyers
Marketing intermediaries
Company
Suppliers
Customer
Laws government agencies, and pressure groups that influence and limit various organizations and individuals in a given society
Financial environment
Political environment
Publics
Cultural environment
Firms that provide the resources needed by the company to produce goods or offer services are
The company
The suppliers
The competitors
Types of marketing intermediaries is...
Buyer & supplies
Financial intermediaries & supplies
Resellers and marketing services agencies
Retailers and buyer
What is demography?
Important because it involves people and people make up markets
Study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics
What is demographic environment?
Demographic trends include age, family structure, geographic population shifts, educational characteristics, and population diversity
Important because it involves people, and people make up markets
What is trend demographic
Demographic trends include age, family structure,
geographic population shifts, educational
characteristics, and population diversity
study of human populations in
terms of size, density, location, age, gender, race,
occupation, and other statistic
________buy goods and services for further processing or for use in their production process.
Customer markets
Business markets
Government markets
International markets
______ buy goods and services to resell at a profit.
customer markets
business markets
reseller markets
international markets
________ consist of buyers in other countries including consumer, producers, resellers and governments.
customer markets
business markets
reseller markets
international markets
The ____ includes the actors and forces outside marketing that affect marketing management’s ability to build and maintain succesfull relationships with customers
marketing environment
marketing economics
Public marketing
microenvironment & macroenvironment
____ is the set of 6 internal factors close to the company that affect its ability to serve its company, suppliers, marketing intermediaries, competitors, publics and customers.
macroenvironment
microenvironment
microorganisms
6 factor
Help the company to promote, sell and distribute its products to final buyers is____
resellers
retailers
marketing intermediaries
marketing management
Baby boomers including people who are...
a new born baby
people who born between 1946-1964
new workers of the company
if you were born in year 2011, what generation are you in?
generation x
generation y
generation z
one of the trend for changes in the workforce nowadays is...
more white collars
unprofessional
low educated
