WorksheetsSports & Entertainment Marketing 1.1
Total questions: 6
Worksheet time: 3mins
Name
Class
Date
1.
Which of the following core standards of marketing involves collecting and using data to make future business decisions?
a)
selling
b)
marketing-information management
c)
financing
d)
product/service management
2.
Which of the following marketing mix elements makes consumers aware of products and events?
a)
promotion
b)
distribution
c)
price
d)
product
3.
Researching the demographics of a fan base for a particular sport would be most closely associated with which core standard of marketing?
a)
channel management
b)
pricing
c)
marketing-information management
d)
financing
4.
Gross impression can
a)
include company logos on sports apparel
b)
take place on a television show
c)
involve the number of times a product is associated with an athlete
d)
all of the above
5.
Which of the following can be considered entertainment?
a)
performing arts, such as theater, ballet, and symphony concerts
b)
participation in sports competitions
c)
whatever people are willing to spend their time and money watching
d)
both a and c
6.
Which of the following statements is NOT true
a)
Television is considered a mature distribution medium
b)
The first televised sports spectacular was a baseball game
c)
Technology enables marketers to receive instant customer feedback
d)
all of the above are true
100 %
