WorksheetsChapter 1: Marketing Is All Around Us
Total questions: 29
Worksheet time: 15mins
Name
Class
Date
1.
Selling camping gear through catalogs mailed to Sierra Club members and other outdoors people is an example of place utility.
a)
True
b)
False
2.
According to the text, the place is the means of getting the product into the consumer's hands.
a)
True
b)
False
3.
"Buy one get one free." This is an example of distribution.
a)
True
b)
False
4.
People who share similar needs and wants and who can purchase your products are called a market.
a)
True
b)
False
5.
The owner of a miniature golf business provides her customers with a/anservice _____________.
a)
promotion
b)
good
c)
service
d)
exchange
6.
At the end of her one-week stay at a luxury hotel, Jennifer completed a form rating the hotel's service, food, and accommodations. This is an example of what marketing tool?
a)
product planning
b)
information utility
c)
market research
d)
marketing mix
7.
Which economic utility increased when fast food restaurants began accepting credit cards?
a)
possession utility
b)
form utility
c)
information utility
d)
place utility
8.
Which of the following utilities is not directly related to marketing?
a)
possession utility
b)
form utility
c)
information utility
d)
place utility
9.
After watching Saturday morning cartoons, Bobby asked his mom to buy him Honey Nut Cheerios. According to the text Bobby is considered...
a)
a customer
b)
a consumer
c)
a target market
d)
a possession utility
10.
During the last three months of the year, a grocery store stocks its shelves with plenty of canned pumpkin in order to increase the pumpkin's ______________ utility.
a)
time
b)
place
c)
form
d)
utility
11.
Obtaining the money needed to start and operate a business is a marketing function known as ___________.
a)
start-up
b)
scaling
c)
uniting
d)
financing
12.
Retailers offer their customers installment or layaway plans in order to increase the __________ utility of their products.
a)
time
b)
possession
c)
utility
d)
place
13.
The employees of a home improvement warehouse are expert craftspeople who enjoy giving their customers advice about do-it-yourself projects. The employees' advice increases the _________ utility of their goods.
a)
information
b)
time
c)
place
d)
possession
14.
Birthday Bears Inc. has just received an order for 1000 units from Unique Gifts. This is an example of a(n) _____________ market.
a)
industrial
b)
oriented
c)
manufacturing
d)
stock
15.
Transforming old glass bottles into beautiful new sculptures is an example of __________ utility.
a)
form
b)
information
c)
place
d)
time
16.
Shopping at Target and paying cash for your purchases is a function of __________.
a)
distribution
b)
financing
c)
market research
d)
pricing
17.
After conducting market research, Holsum Bread Inc. decides to introduce a new low carb muffin to increase their sales. What basic marketing strategy applies?
a)
price
b)
product
c)
place
d)
promotion
18.
When demand and production for a product increases in the world of Marketing, what usually decreases?
a)
product
b)
place
c)
promotion
d)
prices
19.
Deciding how much to charge for goods and services is known as __________.
a)
pricing
b)
market share
c)
selling
d)
marketing
20.
The percentage of total sales generated by competing companies is __________ __________.
a)
market share
b)
market research
c)
gross domestic product
d)
customer service
21.
____________ are businesses that buy products for use in their operations.
a)
Research centers
b)
Technology centers
c)
Industrial markets
d)
Market segmentation
22.
__________ is providing customers with goods and services they want.
a)
Selling
b)
Buying
c)
Pricing
d)
Researching
23.
__________ is planning, promoting, and distributing products.
a)
Merchandising
b)
Proprietorship
c)
Entrepreneurship
d)
Marketing
24.
Deciding how goods get into customers hands is known as _________________.
a)
purchasing
b)
distribution
c)
marketing
d)
managing
25.
__________ is obtaining, developing, or improving a product.
a)
Marketing information management
b)
Product/Service Management
c)
Distribution
d)
Financing
26.
The ____________ includes four basic marketing strategies called the four Ps: product, place, price, and promotion.
a)
market segmentation
b)
target market
c)
market share
d)
marketing mix
27.
__________ are tangible things that have monetary value.
a)
Goods
b)
Services
c)
People
d)
Places
28.
__________ is the added value of a product in economic terms.
a)
Marketing
b)
Management
c)
Utility
d)
Distribution
29.
In business, a marketing concept will list information such as ethnic background, age, income level and geographic location.
a)
True
b)
False
100 %
