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WorksheetsAS Media - Language Quiz 1
Total questions: 15
Worksheet time: 5mins
Name
Class
Date
1.
Semiotics is the study of...?
a)
Symbols
b)
Signs
c)
Language
d)
Narrative
2.
Who describes three categories of sign? Symbolic, Iconic, & Indexical.
a)
Charles Peirce
b)
Roland Barthes
c)
Tzvetan Todorov
d)
Ferdinand de Saussure
3.
Denotation is the meaning arising from the sign.
a)
True
b)
False
4.
What is the third order of signification according to Barthes?
a)
Connotation
b)
Myth
c)
Denotation
d)
Sign
5.
What type of sign looks like what it is representing?
a)
Index
b)
Icon
c)
Arbitrary
d)
Symbol
6.
What type of sign is the English language the most basic example of?
a)
Iconic
b)
Indexical
c)
Arbitrary
d)
Myth
7.
What is the term given to the system used to create meaning? It is important that they are shared and agreed upon.
a)
Sign
b)
Code
c)
Signifier
d)
Theory
8.
Who 'decodes' a text?
a)
Audience
b)
Director
c)
Writer
d)
Artist
9.
Love, beauty, romance, power are connotations of what?
a)
Blood
b)
A Tree
c)
A Red Rose
d)
The Colour Pink
10.
Which of the following 'codes' is not frequently used in print media?
a)
Framing
b)
Camera Movement
c)
Camera Positioning
d)
Typographical
11.
AIDA stands for...
a)
Action, Interest, Desire, Awareness
b)
Awareness, Interest, Desire, Action
c)
Advertisement, Interest, Desire, Action
d)
Advertisement, Interest, Developing, Action
12.
What term is used for body text in a newspaper, print advert, or magazine?
a)
Font
b)
Language
c)
Text
d)
Copy
13.
What do we call words selected to give a specific effect?
a)
Proxemics
b)
Technical Codes
c)
Lexical Codes
d)
Strapline
14.
Tzvetan Todorov, Russian Theorist, is well known for his work on what?
a)
Semiotics
b)
Narrative
c)
Genre
d)
Audience
15.
What term describes the process by which one media text consciously references another text?
a)
Representation
b)
Intertextuality
c)
Context
d)
Indexical
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