WorksheetsCME CHAPTER 2: THE MARKETING PLAN
Total questions: 25
Worksheet time: 13mins
Name
Class
Date
1.
Businesses can use database technology to provide products to a specified target market.
a)
True
b)
False
2.
A marketing mix is a formal written document which directs activities for a specific time.
a)
True
b)
False
3.
In marketing, having a time frame will indicate if an objective has been reached.
a)
True
b)
False
4.
Understanding ethnic backgrounds and household income is part of market segmentation.
a)
True
b)
False
5.
In the United States, the most rapidly increasing ethnic population is African-Americans.
a)
True
b)
False
6.
Eddie's Barbecue began marketing a new sauce that includes spices often found in Asian cuisine. How is the company segmenting its market?
a)
psychographics
b)
product benefits
c)
geographics
d)
demographics
7.
Which of the following purchases would most likely be made with discretionary income?
a)
fruits and vegetables
b)
magazine subscriptions
c)
underwear and socks
d)
a three-bedroom house
8.
The Cracked Pot Potteryware company decided to sell its coffee mugs in the local espresso shops. What type of marketing decision was this?
a)
price
b)
place
c)
promotion
d)
product
9.
Red River Music Company wants to send catalogs to music teachers, dancers and other music lovers. What type of data would be helpful in this endeavor?
a)
demographic
b)
geographic
c)
psychographic
d)
product benefits
10.
According to the text, which U.S. ethnic population is declining, relative to other ethnic populations?
a)
Hispanic
b)
Asian-American
c)
Caucasian
d)
African-American
11.
When conducting a SWOT analysis, the internal aspect of the analysis is based on ______________.
a)
sales, advertising, and promotions.
b)
the company's strengths and weaknesses.
c)
political, economic, socio-cultural, and technological factors.
d)
market research findings.
12.
To direct the marketing activities of a company, communicate its goals, objectives, and strategies, as well as monitor its performance as you would _______________.
a)
conduct a SWOT analysis.
b)
conduct an environmental analysis.
c)
write a marketing plan.
d)
conduct marketing research.
13.
What term is used to describe people born between 1946 and 1964?
a)
the baby boom generation
b)
Generation X
c)
Generation Y
d)
Generation Z
14.
What do geographics, demographics, psychographics, and product benefits have in common?
a)
They are methods that can be used to segment a market.
b)
They are examples of mass-marketing approaches.
c)
They are terms used frequently in sales-oriented companies.
d)
They are unrelated to one another and therefore should not be used in combination to market a product.
15.
The three phases of the marketing process are
a)
directing, controlling, and evaluating.
b)
planning, implementation, and control.
c)
segmenting a market, targeting a group, and promoting a product.
d)
analyzing, performing. and evaluating.
16.
Segmenting the market based on product-related behavior involves looking at
a)
benefits desired, shopping patterns, and usage rates.
b)
personality and values.
c)
mass marketing opportunities.
d)
geographics and demographics.
17.
A combination of geographic, demographic and psychographic data about a group of people can be used to create a customer ______________.
a)
segmentation
b)
profile
c)
analysis
d)
forecast
18.
The four basic marketing decisions are price, place, __________, and promotion.
a)
primary
b)
product
c)
project
d)
pride
19.
____ most appreciates advertising that includes sharp images, music, & irreverent humor.
a)
The Baby Boom Generation
b)
Generation X
c)
Generation Y
d)
Generation Z
20.
Information about the values and attitudes that shape consumers' lifestyles is called ________.
a)
geographics
b)
demographics
c)
psychographics
d)
product benefit
21.
Expectations that reflect a marketing plans objectives is called a(n) __________ standard.
a)
performance
b)
productivity
c)
primary
d)
specific
22.
A company's mission statement, quality of staff, experienced executives can be found in a ____.
a)
company performance
b)
company analysis
c)
company vision statement
d)
company balance sheet
23.
Political, economic, socio-cultural & technological are four areas that make up the __________.
a)
environmental scan
b)
marketing segmentation
c)
marketing mix
d)
three C's of marketing
24.
_____ is of interest to businesses because it shapes both business costs & consumer spending.
a)
The current state of the economy
b)
The well-being of the customer
c)
The financial condition of the business
d)
The disciplinary action in the school
25.
Dividing a total market into smaller groups of people sharing specific needs & characteristics is
a)
marketing mix
b)
marketing segmentation
c)
marketing strategy
d)
mass marketing
100 %
