WorksheetsSEMI 1.03-1.05 Review
Total questions: 12
Worksheet time: 6mins
Name
Class
Date
1.
Sarah goes to an exercise class twice a week at a local gym. She takes the class to maintain a healthy lifestyle and to catch up with her friends. What motivates Sarah to attend the exercise class?
a)
The thrill of competition and social status
b)
Low membership costs and sport appreciation
c)
Personal improvement and social facilitation
d)
The need for recognition and personal values
2.
85% of a sport organization's season ticket holders live or work within two hours of the team's home playing field. In this situation, what factor motivates the season ticket holders' decision to buy?
a)
The venue's design and layout
b)
The stadium's geographic location
c)
The team's unpredictable performance
d)
Their sense of loyalty to the team's coach
3.
Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by the game's ________________________ value.
a)
Financial
b)
Entertainment
c)
Economic
d)
Physical
4.
Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. This is called brand _____________.
a)
Awareness
b)
Image
c)
Image extension
d)
Loyalty
5.
Your high-school's basketball team went to the state championship game last year, but didn't even make the play-offs this year. This is an example of a(n) _______________________ sport/event product.
a)
Inconsistent
b)
Perishable
c)
Tangible
d)
Consistent
6.
A baseball game broadcast on the radio is an example of:
a)
A non-sport
b)
owned-goods service
c)
a sporting good
d)
sport media
7.
Most sport/event products are classified as
a)
pure goods
b)
pure services
c)
a combination of goods and services
d)
a combination of rented and owned-goods services
8.
The programs, hot dogs, drinks, and souvenirs that fans buy during a sporting event are part of the total sports
a)
product
b)
promotion
c)
market
d)
strategy
9.
Which of the following marketing activities involves responsibility for a sport organization's licensing activities:
a)
community relations
b)
public relations
c)
sales
d)
merchandising
10.
A person responsible for matching up corporations with events that reach their target market has a career in
a)
sports management
b)
sales promotion
c)
hospitality
d)
advertising sales
11.
Which of the following marketing activites involves writing press relase and organization news conferences for a sport organization:
a)
promotions
b)
advertising
c)
media relations
d)
community relations
12.
Ryan loves baseball and plays year-round in several community leagues. He's very goal-oriented, focused, and is out to win every game. In this situation, Ryan participates in sports because he
a)
wants to maintain a healthy lifestyle.
b)
has a laid-back attitude.
c)
is very competitive by nature
d)
enjoys socializing with teammates
100 %
