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BTEC Creative Digital Media - Unit 01 - Test 01

Total questions: 25

Worksheet time: 13mins

Name
Class
Date
1.
What describes when the audience interprets meaning that is different from the intention of the media producer?
a)
Aberrant Reading
b)
Active Viewing
c)
Audience Statistics
d)
Convergence
2.
What refers to a means of approach, i.e. making media is far more accessible now than ever before?
a)
Access
b)
Active Media
c)
Convenience
d)
Connectivity
3.
What is the term for an older and now outdated system of broadcast.
a)
Analogue
b)
Digital
4.
What is the type of media that requires audience interaction and engagement in order to acquire the full meaning or message embedded within the product, e.g. interactive videos such as 'TheDark Room' (available on YouTube)
a)
Active Media
b)
Passive Media
c)
Primary Audience
d)
Secondary Audience
5.
What is the name we give when an audience/consumer/viewer fully interacts physically with a media product, contributes and becomes part of the production while having an element of control over how they interact with it.
a)
Active Viewing
b)
Passive Viewing
6.
What is the UK's independent regulator of advertising across all media sectors? 
a)
ASA (Advertising Standards Agency)
b)
OFCOM (Office of Communications)
c)
BBFC (British Board of Film Classification)
d)
PEGI (Pan European Game Information)
7.
What is the name for when we get a detailed breakdown (profile) defining the type of audience that would be interested in a particular media text? This would usually include:
Age Buying Habits Interests Loyalty to Brands NRS Social Grade Aspirations Gender Lifestyle Media Consumption Habits Occupation
a)
Audience Profiling
b)
Active Media
8.
What is it when we find out information about the audience through different means, such as questionnaires, surveys, focus groups (primary research) or Internet research and archive research (secondary research)?
a)
Audience Research Methods
b)
Audience Statistics
9.
The collection of numerical data in terms of circulation, hits, box office figures, ratings and sales that can be used to analyse the audience is called...
a)
Audience Statistics
b)
Audience Knowledge
10.
Funded by the film industry, the [ANSWER] is responsible for giving films their censorship classification, e.g. U, PG, 12A, 12, 15, 18, and also some video games that have specific themes or content, such as the Grand Theft Auto series.
a)
BBFC (British Board of Film Classification)
b)
ASA (Advertising Standards Agency)
c)
PEGI (Pan European Game Information)
d)
OFCOM (Office of Communications)
11.
Being able to do something with little difficulty or effort is called...
a)
Convenience
b)
Portability
c)
Accessibility
d)
BBFC
12.
A series of intended promotions to promote a new media product, e.g. a video game reaching out to a large audience including the target audience. This is called...
a)
Campaign
b)
Characterisation
c)
Plan
d)
Outline
13.
What is the name for characters within a narrative, i.e. depictions of particular personalities?
a)
Characterisation
b)
Character Names
c)
Character Charts
d)
Character Classes
14.
Definition 1) A place where tickets are bought and reserved.
Definition 2) Refers to the commercial success of a film in terms of tickets sold and the gross income, as well as the popularity of the actors/actresses who contribute to the commercial success, e.g. 'box office draws'. The highest grossing film in the UK is currently 'Skyfall' (2012) that made £102,722,887 and is the first film ever to make more than £100 million.
a)
Box Office
b)
Office Statistics
c)
Office Jobs
d)
Box Figures
15.
A narrative with a clear sense of an ending and no loose ends is called...
a)
Closed Narrative
b)
Open Narrative
c)
Primary Audience
d)
Secondary Audience
16.
Elements such as visual and sound, that create meaning for audiences and are typical of a particular genre or type of media product. These are called...
a)
Codes & Conventions
b)
Demographics
c)
Styles of Media
d)
Audience Statistics
17.
What refers to the state of being connected through the sense of a global village, e.g. a person in London could communicate with a person in New York via email or a social network?
a)
Connectivity
b)
Portability
c)
Accessibility
d)
Functionality
18.
What a phrase or word suggests or implies, e.g. fire [ANSWER]s danger and destruction. The missing word is...
a)
Connotation
b)
Denotation
c)
Retalliation
d)
Deliberation
19.
Where two or more media sectors are merged together to create a better product. An example is the coming together of print media such as newspapers and online newspaper content, e.g. The Guardian newspaper and www.guardian.co.uk
This is known as:
a)
Convergence
b)
Synergy
20.
Refers to all areas of media production, ranging from the traditional to the interactive.
a)
Creative Media Sector
b)
Creative Media Area
c)
Creative Media Zone
d)
Creative Media Point
21.
Where a media product can be distributed across a range of media platforms, e.g. the Angry Birds franchise is an excellent example of [ANSWER] (game for different media platforms, movie, merchandise, etc.)
a)
Cross-Media
b)
Popular Product
c)
Convergence
d)
Portability
22.
What is used to describe the audience of a media product through factors such as age, gender and NRS Social Grade?
 e.g. the audience demographic of Vogue magazine can be described as predominantly female, of the ABC1 social grade and between the ages 20 and 40.
a)
Demographics
b)
Audience
c)
Statistics
d)
Analysis
23.
The literal meaning of a word or phrase, e.g. the [ANSWER] of a school would be an institution that educated children.
a)
Denotation
b)
Connotation
24.
The collective term to describe technological objects such as mobile phones, MP3/MP4 players, laptops, PCs, games consoles, radio, tablets, etc. These are known as?
a)
Devices
b)
Technology
c)
Things
d)
Products
25.
The current system of broadcast is known as:
a)
Digital
b)
Analogue