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WorksheetsMarketing Basics
Total questions: 15
Worksheet time: 11mins
Name
Class
Date
1.
A specific group of consumers that an organization selects as the focus of its marketing plan.
a)
market
b)
clients
c)
customers
d)
target market
2.
Tangible goods, such as a baseball, or a cellphone.
a)
services
b)
wants
c)
product
d)
needs
3.
The process of developing, promoting, and distributing goods and services to satisfy customer’s needs and wants.
a)
marketing concept
b)
marketing mix
c)
market
d)
marketing
4.
Studies of consumers based on social and psychological characteristics, such as attitudes, interests, and opinions.
a)
market segmentation
b)
demographics
c)
psychographics
d)
geographics
5.
Potential customers with shared needs who have the desire and ability to buy a product.
a)
market
b)
target market
c)
clients
d)
customers
6.
Things that people desire based on personality, experiences, or information about a product.
a)
wants
b)
needs
c)
tangible
d)
intangible
7.
Basic necessities such as food, clothing, shelter.
a)
wants
b)
needs
c)
tangible
d)
intangible
8.
Intangible goods, such as a movie ticket or an insurance company.
a)
services
b)
goods
c)
wants
d)
services
9.
Statistics that describe a population in terms of personal characteristics, such as income, age, and occupation.
a)
behavioristics
b)
demographics
c)
geographics
d)
psychographics
10.
Statistics about where people live.
a)
demographics
b)
behavioristics
c)
geographics
d)
psychographics
11.
A combination of four basic marketing strategies: product, place, price, promotion.
a)
market segmentation
b)
marketing
c)
market
d)
marketing mix
12.
Statistics about consumers based on their knowledge, attitudes, use, or response to a product.
a)
demographics
b)
behavioristics
c)
geographics
d)
psychographics
13.
The path a product takes from the producer to the consumer.
a)
target market
b)
market
c)
marketing concept
d)
channel of distribution
14.
The idea that companies need to satisfy their customers while also trying to reach their company’s goals.
a)
marketing concept
b)
marketing
c)
marketing mix
d)
market segmentation
15.
A way of analyzing a market by categorizing specific characteristics.
a)
marketing mix
b)
target market
c)
market segmentation
d)
marketing concept
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