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SEM 1 PT 2 1.05-1.10

Total questions: 54

Worksheet time: 27mins

Name
Class
Date
1.
_____________________ is the process involved in creating a unique name and image.
a)
Branding
b)
Endorsement
c)
Licensing
d)
Sponsorship
2.
__________________ is a testimonial or appearance made by a celebrity or well-known person.
a)
Branding
b)
Licensing
c)
Sponsorship
d)
Endorsement
3.
_______________________  is supporting an event, activity or organization by providing money or other resources that is of value to the sponsored event. This is usually in return for advertising space at the event or as part of the publicity for the event.
a)
Licensing
b)
Branding
c)
Sponsorship
d)
Endorsement
4.
_______________ is the permission to copy the name, logo, or trademark of a league, athlete, sports team, entertainer, film, television show, or character for a fee, also called a royalty
a)
Licensing
b)
Sponsorship
c)
Endorsement
d)
Branding
5.
Which of the following is a characteristic of an effective sport/event logo:
a)
Timeless
b)
Practical
6.
What rule of thumb will help sport/event marketers develop a memorable logo?
a)
It should be clear and simple
b)
It should be elaborate and flashy
7.
What do some professional sport teams do to promote renewed interest in a team that is losing support from fans?
a)
Redesign logos
b)
Increase prices
8.
When NASCAR fans list the sponsors featured on their favorite drivers car or clothing , they are demonstrating 
a)
Brand recognition
b)
Sponsorship clutter
9.
Mask Company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it as an Olympics sponsor even though it had not paid sponsorship fees. This is an example of _________ marketing.  
a)
Ambush
b)
Target
10.
Information about sponsorship , cost , marketing opportunities , and audience demographics are examples of information
a)
Included in a sponsorship proposal
b)
Included in event programs
11.
What are royalties?
a)
A percentage of actual sales
b)
A percentage of expected sales
12.
If Coca-Cola is the only soft-drink sponsor of your favorite team , Coca-Cola is considered a (n) 
a)
Exclusive
b)
Large-business
13.
The relationship between a sponsor and sport entity is often described as a 
a)
Partnership
b)
Merger
14.
A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a (n) 
a)
Personal observation
b)
Testimonial
15.
A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it
a)
Provides exclusivity and has potential to maximize exposure
b)
Is the least expensive way to create name recognition
16.
The basis for licensing process is
a)
The fans
b)
Trademarked property
17.
What might a sports organization offer a business to encourage that business to sponsor an event?
a)
Partial ownership
b)
Naming rights
18.
Which of the following is an example of a licensed product?
a)
Converse shoes
b)
NASCAR hat
19.
Which of the following is a example of a celebrity endorsing an event simply by being associated with it
a)
Cheering for a football team
b)
Attending a grand opening
20.
What should be included in an event program if it is longer than four pages?
a)
Satisfaction survey
b)
Table of contents
21.
The ultimate purpose of branding in sport/event marketing is to
a)
Encourage sales
b)
Obtain a sponsor
22.
A celebrity’s appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racket is an example of 
a)
Public relations
b)
Cross-promotion
23.
A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to
a)
Help pay for construction expenses
b)
Honor a former student-athlete
24.
Which of the following statements is true regarding sports marketing
a)
The distribution of licensed sports apparel is an effective way to create tea and brand awareness
b)
The use of high-profile athletes to endorse products does not increase brand recognition
25.
Athletes are often considered to be particularly effective promoting products related to their
a)
Sport
b)
Background
26.
Team-related factors that affect brand equity include
a)
Star athletes , schedule , and tradition
b)
Performance , coaches , and star athletes
27.
When creating tickets for a sport/event , organizations often embed special watermarks into the ticket design to
a)
Discourage counterfeiting activities
b)
Make it look pretty
28.
Legal protection of original works and intellectual properties granted by the government to give their creators sole rights to them.
a)
naming rights
b)
copyright
c)
endorsement
d)
logo
29.
A financial transaction and form of advertising whereby a corporation or other entity purchases the right to name a facility or event, typically for a defined period of time.
a)
sponsorship 
b)
brand
c)
naming rights
d)
brand awareness 
30.
A form of testimonial from someone that indicates that they like or approve of a product.
a)
licensor 
b)
licensee 
c)
guarantee 
d)
endorsement
31.
The fee a licensee pays up front in order to use trademarked property.
a)
sponsorship 
b)
naming rights
c)
guarantee 
d)
slogan
32.
Permission to copy the name, logo, or trademark of a league, athlete, sports team, entertainer, film, television show, or character for a fee, also called a royalty.
a)
licensor 
b)
licensing 
c)
licensor 
d)
guarantee 
33.
A company that wants to manufacture and sell products using trademarked property.
a)
trademark
b)
licensing 
c)
licensor
d)
licensee 
34.
An organization or company that holds the rights to trademarked property.
a)
licensor
b)
licensee
c)
licensing 
d)
sponsorship 
35.
The name and/or symbol used by a business (also called a signature).
a)
trademark
b)
slogan
c)
logo
d)
royalties 
36.
A percentage of actual sales that a licensee pays to a licensor, usually anywhere from 5 to 15 percent.
a)
slogan
b)
trademark
c)
royalties 
d)
logo
37.
A phrase that is easy to remember and represents a company or a product.
a)
brand awareness 
b)
logo
c)
trademark
d)
slogan
38.
An agreement that allows a company to pay a fee to a team or an event for the right to affiliate itself with that team or even.
a)
trademark
b)
sponsorship
c)
brand awareness 
d)
brand loyalty 
39.
A symbol, design, or word used to identify a good or service and registered with the government to prevent use by others.
a)
brand
b)
logo
c)
slogan
d)
trademark
40.
Extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of target market, brand awareness is the primary goal of advertising in the early months or years of a product's introduction.
a)
trademark
b)
brand awareness 
c)
brand image
d)
brand loyalty 
41.
The consumers' beliefs about the company and/or its goods or services often in terms of quality, price, and value.
a)
brand awareness
b)
brand equity 
c)
brand image
d)
brand loyalty 
42.
The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent.
a)
brand image
b)
brand awareness 
c)
brand loyalty
d)
brand equity 
43.
The extent of the faithfulness of consumers to a particular brand.
a)
brand loyalty 
b)
brand equity 
c)
brand awareness 
d)
brand image
44.
Information about sponsorship, cost, marketing opportunities, and audience demographics are examples of information
a)
provided to ambush marketers
b)
included in a sponsorship proposal
c)
included in event programs
d)
provided in the city hosting the event
45.
When NASCAR fans list the sponsors featured on their favorite driver's car or clothing, they are demonstrating
a)
ambush marketing
b)
sponsorship clutter
c)
public service
d)
brand recognition
46.
Mask Company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it as an Olympics sponsor even though it had not paid sponsorship fees. This is an example of____________ marketing 
a)
target
b)
ambush
c)
direct
d)
indirect
47.
The relationship between a sponsor and a sport entity is often described as a
a)
merger
b)
partnership
c)
buyout
d)
takeover
48.
If Coca-Cola is the only soft-drink sponsor of your favorite team, Coca-Cola is considered a(n) ____________sponsor
a)
dynamic
b)
large-business
c)
sole
d)
exclusive
49.

Approximately 85% of season ticket holders for a sports organization live or work within two hours of the home playing field of the team. What factor motivates the decision to buy season tickets?

a)

The design and layout of the venue

b)

The geographic location of the stadium

c)

The unpredictable performance of the team

d)

The sense of loyalty to the coach of the team

50.

Ryan loves baseball and plays year-round in several community leagues. He is very goal-oriented, focused, and is out to win every game. In this situation, why does Ryan participate in sports?

a)

He wants to maintain a healthy lifestyle.

b)

He has a laid-back attitude.

c)

He is very competitive by nature.

d)

He enjoys socializing with teammates.

51.

Jacob started training for the Boston Marathon several months ago. He was also happy when he finished the marathon in record time. In this situation, Jacob was motivated to run in the marathon for personal growth. Which is the most likely result?

a)

An appreciation for physical strength of others

b)

A need to take emotional risks

c)

A sense of pride and accomplishment

d)

A feeling of purpose and belonging

52.

Sarah goes to an exercise class twice a week at a local gym. She participates in the class to maintain a healthy lifestyle and to catch up with her friends. What motivates Sarah to attend the exercise class?

a)

The thrill of competition and social status

b)

Low membership costs and sport appreciation

c)

Personal improvement and social facilitation

d)

The need for recognition and personal values

53.

Which statement is true regarding sports marketing?

a)

Corporations sponsor sporting events to decrease their brand recognition.

b)

The distribution of licensed sports apparel is an effective way to create team and brand awareness.

c)

The use of high-profile athletes to endorse products does not increase brand recognition.

d)

Sports marketing encompasses only the radio and television media.

54.

Which is a primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas?

a)

Help pay for construction expenses

b)

Honor a former student-athlete

c)

Create publicity for the new facility

d)

Encourage fans to attend sports events

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