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WorksheetsBTEC Creative Digital Media - Unit 01 - Test 02
Total questions: 25
Worksheet time: 13mins
Name
Class
Date
1.
When a media product is given to the audience through advertising and promotion. This is known as:
a)
Distribution
b)
Post-Production
c)
Pre-Production
d)
Consumption
2.
When a media product is shown, this is known as:
a)
Exhibition/ Consumption
b)
Production
3.
A category of product that has a set of typical conventions and things in common.
a)
Genre
b)
Audience
c)
Character
d)
Environment
4.
This term was first used by Marshall McLuhan to describe how the internet has made communication far more accessible, enabling us to become more involved and connected with people from various social groups and countries around the world. What is it called?
a)
Global Village
b)
Network People
c)
Internet Friendships
d)
Worldwide Houses
5.
Media platforms and devices that can be enjoyed by a group of people at the same time, e.g. MMORPGs (massively multiplayer online role-playing games) are known as?
a)
Group Consumption
b)
Individual Consumption
6.
Images or symbols that are associated with a particular person or subject. e.g. the stick man/woman on restroom doors. The term for this type of imagery is...
a)
Iconography
b)
Mise-en-scéne
c)
Genre
d)
Open Narrative
7.
A system of beliefs, ideas and values that are common to a specific group of people. This is known as?
a)
Ideology
b)
Reflective behaviours
8.
Refers to an immediate involvement with something.
a)
Immediacy
b)
Accessiblilty
c)
Access
d)
Responsibility
9.
Media platforms and devices that can be enjoyed by one person, e.g. reading an e-magazine. This is known as?
a)
Individual Consumption
b)
Group Consumption
c)
Primary Audience
d)
Secondary Audience
10.
Digital media that encourages audience participation & interaction. This is a form of...
a)
Interactivity
b)
Personalisation
c)
Engagement
d)
Fixed Model Viewing
11.
The placing of the opposing elements next to one another to emphasise their differences is known as...
a)
Juxtaposition
b)
Differentiation
12.
What describes a large target audience that consumes what are considered to be popular culture media texts?
a)
Mainstream Audience
b)
Niche Audience
c)
Secondary Audience
d)
Tertiary Audience
13.
The arrangement of objects in the frame, e.g. actors, composition, costumes, lighting, props and sets. This is known as...
a)
Mise-en-scéne
b)
Editing
c)
Audio
d)
Characterisation
14.
How a media text speaks to an audience. What is this known as?
a)
Mode of Address
b)
Mode of Access
15.
What do we call a narrative with a number of different storylines within a single episode that appeals to a mass audience?
a)
Multi-strand Narrative
b)
Single-strand Narrative
c)
Open Narrative
d)
Closed Narrative
16.
What describes an account of connected events?
a)
Narrative
b)
Story
c)
Timeline
d)
Phraseology
17.
What is the name we give to techniques that move the narrative forward, e.g. climax and plot twists?
a)
Narrative Devices
b)
Storylines
c)
Plotting
d)
Mise-en-scéne
18.
Meaning that is generated depending on what the audience brings to a media text through attitudes, beliefs, values and personal experiences. This is known as?
a)
Negotiated Reading
b)
Agreed Reading
c)
Aberrant Reading
d)
Preferred Reading
19.
What describes a small target audience that share unique/ specialised interests?
a)
Niche Audience
b)
Target Audience
c)
Preferred Audience
d)
Primary Audience
20.
A system of audience demographic classifications that are based on the occupation of the audience. This system is used in the UK. The name for it is...
a)
NRS Social Grade
b)
Audience Statistics
c)
Demographics
d)
Demogorgon
21.
Who is known as the communications regulator? [ANSWER] regulates TV and radio sectors, fixed-line telecoms, mobiles, postal services and also the airwaves over which wireless devices operate, in order to protect the consumer.
a)
PEGI
b)
OFCOM
c)
ASA
d)
BBFC
22.
What is it called when the narrator knows everything, giving a sense of truth and believability to the plot.
a)
Omniscient Narrator
b)
Included Narrator
c)
Excluded Narrator
d)
Omniverse Narrator
23.
What do we call it when a narrative has no clear ending?
a)
Open Narrative
b)
Closed Narrative
c)
Primary Narrative
d)
Secondary Narrative
24.
When someone rejects the intended meaning of a media text, i.e. the audience disagrees with the intended meaning created by the media producer. What is this called?
a)
Oppositional Reading
b)
Aberrant Reading
c)
Preferred Reading
d)
Active Reading
25.
What do we call Media that requires observation rather than an active response and the questioning of media texts, e.g. television can be described as passive media to some extent?
a)
Passive Media
b)
Active Media
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