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WorksheetsSEMI 2.03-2.06
Total questions: 19
Worksheet time: 10mins
Name
Class
Date
1.
What kind of goals should sports or event marketers set if they have the appropriate data?
a)
Realistic
b)
general
2.
Sporting goods businesses often gather marketing information to accomplish which action?
a)
Obtain licensing contracts
b)
Identify trends
3.
What is one way that sports or event marketers use marketing information?
a)
To develop new products
b)
To determine credit scores
4.
When or how should a professional soccer league obtain information about its fans in order to learn about the needs and wants of a target market?
a)
In a proactive and systematic manner
b)
Before it implements organizational changes
5.
To know what websites and advertisements visitors see, sports and event e-marketers would check which component?
a)
Clickstream data
b)
Text files
6.
A sports or an event organization that wants to obtain information about the population in a certain geographic location might use which source?
a)
Government sources
b)
Telephone surveys
7.
Which is an example of a secondary source of data that a sports or an event marketer can obtain internally?
a)
Trade journal
b)
Sales report
8.
Which is a secondary source of information for a sport or an event?
a)
Demographic reports
b)
Computerized surveys
9.
Which internal records might a business use to analyze information regarding customer satisfaction levels?
a)
Comment cards
b)
Credit reports
10.
What information is usually contained in a database about competitors?
a)
Production Techniques
b)
Advertising media
11.
What internal records do many businesses monitor in order to obtain useful marketing information?
a)
Sales reports
b)
Trade journals
12.
A sports or an event marketer is having difficulty finding data about a competitor. The financial records of competitors are unavailable for public access. Which disadvantage of secondary research does this situation illustrate?
a)
It can be incomplete
b)
It can be out of date.
13.
Which is a reason why businesses should regularly monitor their internal records that contain marketing information?
a)
To analyze product performance
b)
To prioritize investment goals
14.
What type of marketing information might a business obtain by monitoring sales invoices?
a)
Customer profiles
b)
Service tactics
15.
What type of competitor information is important for sports or event organizations to maintain in a database?
a)
Price lists
b)
Demographics
16.
Which might a sports or an event organization search to obtain marketing information?
a)
Foundations
b)
The Internet
17.
A professional soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location?
a)
Government census
b)
National news outlet
18.
Primary research includes collecting data for which situation?
a)
The current research project
b)
Understanding the economic cycle
19.
One way for the WSC Swim and Racquet Club to obtain primary information about the quality of its facilities, and the level of its services is by completing which action?
a)
Reading industry publications
b)
Surveying the club members
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