NEW
Font size
S
M
L
XL
WorksheetsSports Marketing I Objective 1 (Part 2)
Total questions: 38
Worksheet time: 19mins
Name
Class
Date
1.
A celebrity's appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racket is an example of
a)
cross-promotion.
b)
public relations
c)
team-building.
d)
personal selling.
2.
Which of the following statements is true regarding sports marketing:
a)
Corporations sponsor sporting events to decrease their brand recognition
b)
The distribution of licensed sports apparel is an effective way to create team and brand awareness.
c)
The use of high-profile athletes to endorse products does not increase brand recognition
d)
Sports marketing encompasses only the radio and television media.
3.
Team-related factors that affect brand equity include
a)
schedule, coaches, and reputation
b)
tradition, performance, and star athletes
c)
performance, coaches, and star athletes.
d)
star athletes, schedule, and tradition.
4.
A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it
a)
usually increases spectator fan-base loyalty levels.
b)
is the least expensive way to create name recognition.
c)
reduces the need to engage in other promotional activities.
d)
provides exclusivity and has potential to maximize exposure
5.
When designing an event program for a charity event, it is important to
a)
include the printing costs on the back cover
b)
provide product samples.
c)
acknowledge the event sponsors.
d)
offer free admission coupons to other events.
6.
Which of the following is an example of a licensed product:
a)
NASCAR earrings
b)
Buick invitational golf tournament
c)
Converse shoes
d)
Wheaties cereal box featuring an athlete
7.
What might a sports organization offer a business to encourage that business to sponsor an event?
a)
naming rights
b)
percent of profits
c)
partial ownership
d)
Free advertising
8.
Which of the following is an example of a celebrity endorsing an event simply by being associated with it:
a)
saying a tournament is great
b)
Attending a grand opening
c)
Appearing in a print ad
d)
Cheering for a football team
9.
The ultimate purpose of branding in sport/event marketing is to
a)
identify the retailer
b)
create awareness
c)
obtain a sponsor.
d)
encourage sales.
10.
The team name, mascot, and logo are important elements that a sport/event organization uses to create and maintain
a)
financial accountability
b)
brand awareness.
c)
image extension
d)
market segmentation.
11.
Sports marketers have an advantage over all other types of licencors in the international market place because
a)
soccer is so popular
b)
sports are universally appealing
c)
foreign countries are usually wealthy
d)
they already make so much money in the U.S. market
12.
A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n)
a)
personal observ
b)
testimonial
c)
interview
d)
sales presentation
13.
What should be included in an event program if it is longer than four pages
a)
Satisfaction survey
b)
Table of contents
c)
Local news articles
d)
Statement of organizers
14.
A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to
a)
help pay for construction expenses.
b)
honor a former student-athlete.
c)
create publicity for the new facility.
d)
encourage fans to attend sports events
15.
What are royalties?
a)
A percentage of expected sales
b)
A percentage of actual sales
c)
A percentage of union dues
d)
A percentage of taxes
16.
The basis for licensing process is
a)
the fans.
b)
manufacturing.
c)
trademarked property
d)
sponsorship.
17.
When NASCAR fans list the sponsors featured on their favorite driver's car or clothing, they aredemonstrating
a)
ambush marketing.
b)
sponsorship clutter.
c)
public service
d)
brand recognition.
18.
Information about sponsorship, cost, marketing opportunities, and audience demographics are examples of information
a)
provided to ambush marketers
b)
included in a sponsorship proposal
c)
included in event programs.
d)
provided in the city hosting the event
19.
The relationship between a sponsor and a sport entity is often described as a
a)
merger
b)
partnership
c)
buyout
d)
takeover
20.
Mask Company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons toview it as an Olympics sponsor even though it had not paid sponsorship fees. This is an example of____________ marketing.
a)
target
b)
ambush
c)
direct
d)
internet
21.
If Coca-Cola is the only soft-drink sponsor of your favorite team, Coca-Cola is considered a(n) ____________sponsor.
a)
dynamic
b)
large-business
c)
sole
d)
exclusive
22.
The action taken by the salesperson in handling customer complaints should be based on the
a)
solutions available within the business's policies
b)
customer's attitude toward the salesperson
c)
amount of time required to solve the problem
d)
salesperson's opinion of the customer
23.
I think I'll wait until Saturday to buy this DVD, is a statement that best characterizes the _______ customer.
a)
disagreeable
b)
domineering/superior
c)
dishonest
d)
slow/methodical
24.
Customers who seem to disagree, question, or look for error in almost everything and everybody are__________ customers.
a)
argumentative
b)
domineering
c)
insulting
d)
dishonest
25.
A good way for salespersons to prevent customer complaints is by
a)
accurately determining each customer's needs
b)
show customers high-priced products
c)
pressuring customers to buy quality products
d)
asking the customer a lot of personal questions
26.
The hostess received Mrs. Jones's reservation request for eight people very pleasantly, but she also stated,"The restaurant will only provide one check for parties of eight or more." Mrs. Jones was dissatisfied withthis answer. The major area of this customer's complaint concerns the restaurant's
a)
prices
b)
policy
c)
product
d)
personnel
27.
What should you do to determine whether a customer's complaint is justified?
a)
ask a supervisor
b)
restate the complaint
c)
take immediate action
d)
investigate the problem
28.
Making the customer feel important and in charge is a good way to handle which type of difficult customer?
a)
domineering/superior
b)
disagreeable
c)
slow/methodical
d)
suspicious
29.
I'd like to have that in writing before I give you my money, best describes the ________ customer.
a)
dishonest
b)
suspicious
c)
disagreeable
d)
slow/methodical
30.
When a telephone customer's order includes detailed information concerning the order, the salesperson should
a)
refer the customer to the manager.
b)
remember what the customer is saying
c)
write down the information
d)
tell the customer to order in person.
31.
What is often one of the first steps in processing an incoming telephone order?
a)
Exploring pricing policy
b)
Obtaining customer's name
c)
Describing each item
d)
Checking for availability
32.
When taking an incoming telephone order, an effective way to make sure the order is correct is to
a)
read the order back to the customer
b)
place your initials on the order
c)
note the date and time of the order
d)
rewrite the order.
33.
Businesses whose employees regularly make mistakes while taking telephone orders are likely to
a)
stop the service
b)
lose customers.
c)
increase prices.
d)
computerize the system.
34.
Which of the following is a characteristic of an effective sport/event logo:
a)
Remote
b)
Timeless
c)
Practical
d)
Ambiguous
35.
What rule of thumb will help event/sport marketers develop a memorable logo?
a)
It should be elaborate and flashy.
b)
It should include clip art.
c)
It should be clear and simple
d)
It should contain at least three colors
36.
When creating tickets for a sport/event, organizations often embed special watermarks into the ticket designto
a)
boost fan attendance rates.
b)
reduce the tickets' printing costs
c)
discourage counterfeiting activities
37.
What do some professional sport teams do to promote renewed interest in a team that is losing support from fans?
a)
Redesign logos
b)
Increase prices
c)
Send newsletters
d)
Change sponsors
38.
Which of the following are the most important considerations when designing a basketball team's logo:
a)
Mascot and team size
b)
Team name and team size
c)
Team colors and team name
d)
Location and mascot
Reset
