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Worksheets5.2 Research and development HL
Total questions: 15
Worksheet time: 8mins
Name
Class
Date
1.
Research and development is unlikely to include which of the following?
a)
Test marketing
b)
Prototypes
c)
Position mapping
d)
Market research
2.
One purpose of spending huge amounts of money on research and development is
a)
To increase earning potential of the business in the future
b)
To gain rights to patents, trademarks or copyrights
c)
To eliminate competition
d)
To diversify the activities of a business
3.
Research and development expenditure is often used as a barrier to entry by large businesses that dominate the market. What are these firms known as?
a)
Sunset businesses
b)
Sunrise businesses
c)
Market leaders
d)
Process innovators
4.
Innovation is best described as
a)
The development of new ideas and working practices
b)
The commercial development and use of an idea or process that appeals to consumers
c)
New products that are launched on the market
d)
Market-orientated processes
5.
Benefits of innovation do not include
a)
Growth opportunities
b)
Productivity gains
c)
Brand switching
d)
Reduced product failure rate
6.
Which of the following is the least likely long-term benefit to an innovative firm?
a)
Growth opportunities
b)
Establishing a unique selling point
c)
Establishing brand loyalty
d)
Improved competitiveness
7.
Which of the following is not a constraint of innovation?
a)
High R&D costs
b)
High failure rate
c)
Budgetary constraints
d)
Competitiveness
8.
Which type of innovation refers to changes in the way that production takes place, i.e. how production takes place?
a)
Process innovation
b)
Product innovation
c)
Positioning innovation
d)
Paradigm innovation
9.
Drastic and extensive innovations that involve high risks to a business are known as
a)
Process innovation
b)
Product innovation
c)
Positioning innovation
d)
Paradigm innovation
10.
Which of the following would not qualify to be protected by copyrights?
a)
Radio broadcasts
b)
Hollywood movies
c)
Medicines
d)
Photographs
11.
A newly invented process or product that is legally and exclusively assigned to the producer is known as a
a)
Property right
b)
Patent
c)
Trademark
d)
Copyright
12.
German car manufacturer Volkswagen uses the 'VW' logo as part of its marketing. What does this represent to the company?
a)
A copyright
b)
An invention
c)
A patent
d)
A trademark
13.
In which financial account do companies record their intellectual property rights?
a)
Balance sheet
b)
Profit and loss account
c)
Cash flow statement
d)
Appropriation account
14.
What is the name given to the category of incremental innovation that adjusts or develops something that already exists?
a)
Paradigm innovation
b)
Innovative creativity
c)
Adaptive creativity
d)
Research and development
15.
What is the name given to the category of innovation that involves creating something that is new?
a)
Paradigm innovation
b)
Innovative creativity
c)
Adaptive creativity
d)
Research and development
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