WorksheetsPrimary Research
Total questions: 10
Worksheet time: 5mins
Name
Class
Date
1.
What does observation involve?
a)
Watching the tv, for example, how people present themselves
b)
Watching people work, for example, how fast they work
c)
Watching types of behaviour, for example, people shopping
d)
Watching horse racing
2.
One method of observation is known as?
a)
An observer
b)
A mystery shopper
c)
A watcher
d)
A nosy parker
3.
What does research through experimentation help to NOT find?
a)
The suitability of a product for a specific reason
b)
How change will affect the product
c)
If the product will sell well
4.
Which is a typical type of survey?
a)
Face to face
b)
All of them
c)
Postal
d)
Telephone or email
5.
E-market research has increased over the past 10 years
a)
True
b)
False
6.
Which is NOT part of e-market research?
a)
Paper based
b)
Interactive questionnaires
7.
Why are focus groups used?
a)
To bring together a group of people to discuss a particular product or issue
b)
All of them
c)
It enables open ended questions
d)
It can generate 'rich' information rather than a standard response
8.
What is a panel survey?
a)
People sitting in a line
b)
Only one or two people involved at a time
c)
Conducted over a period of time with the same group of people
9.
What do panels provide information on?
a)
Typical items bought
b)
How consumers respond to marketing campaigns
c)
Which items are becoming less popular
d)
All of them
10.
A field trial is what?
a)
Sitting in a field counting lorries
b)
Asking people questions about what they like to eat
c)
A group discussion
d)
Testing a new product or service before launching it
100 %
