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WorksheetsIntro to Business: Chapter 10 Marketing
Total questions: 38
Worksheet time: 20mins
Name
Class
Date
1.
Not all marketing is directed at consumers.
a)
True
b)
False
2.
Marketing Activities often cost 50% or more of the selling price of a product or service.
a)
True
b)
False
3.
Studies carried out to gather new information specifically directed at the current problem is called primary marketing research.
a)
True
b)
False
4.
Services can be stored for later consumption.
a)
True
b)
False
5.
Totally new products that have never been seen by customers are not often introduced.
a)
True
b)
False
6.
Personalized promotion is the most effective and least expensive form of marketing communication.
a)
True
b)
False
7.
Choosing target markets and studying their needs and decision-making processes can make promotion more effective.
a)
True
b)
False
8.
Which of the following would NOT generally be considered one of the marketing functions?
a)
pricing
b)
repairing
c)
promotion
d)
selling
9.
Which marketing function involves communicating directly with potential customers to determine the needs?
a)
financial analysis
b)
pricing
c)
product and service management
d)
sellling
10.
Which of the following is a function of promotion?
a)
advertising
b)
budgeting for marketing activities
c)
improving products
d)
market research
11.
What are the four elements of a marketing mix?
a)
cost, location, time and advertising
b)
demographics, income, supply, and demand
c)
product, distribution, price, and promotion
d)
consumers, manufacturers, retailers, and distributors
12.
The first step in the consumer decision-making process is to
a)
recognize a need
b)
make a purchase decision
c)
select and evaluate alternatives
d)
gather information
13.
This type of marketing research study gathers information from people using a carefully planned set of questions.
a)
secondary research
b)
experiment
c)
observation
d)
survey
14.
Additions and improvements to a basic product are called
a)
brand names
b)
product features
c)
guarantees
d)
warranties
15.
After several new product ideas have been generated, companies will most likely
a)
produce a limited quantity of each product and test them to see which are the most popular.
b)
develop full marketing strategies for each of them.
c)
evaluate the ideas to determine which have the best opportunity to succeed.
d)
determine a production procedures for the products.
16.
Services are intangible. This means that
a)
they have no physical form.
b)
their availability must match their demand at a specific time.
c)
they cost more than products.
d)
there will be differences in the type and quality of service provided.
17.
Product costs + operating expenses + profit =
a)
markup
b)
selling price
c)
gross cost
d)
markdown
18.
Gross margin is
a)
the amount of money available to the business after all costs & expenses have been paid.
b)
a reduction from the original selling price.
c)
all expenses of operating a business that are associated with a product.
d)
the difference between the selling price and the product costs.
19.
Businesses that take part in a channel of distribution are known as
a)
distributors
b)
consumers
c)
retailers
d)
channel members
20.
To plan effective promotions, marketers must first
a)
make sure they have a large advertising budget.
b)
have plenty of face-to-face meetings with customers in the target market.
c)
understand the communication process.
d)
know what their message is.
21.
In a communication path, the person or organization that has information to communicate to another person or organization is called the
a)
sender
b)
receiver
c)
decoder
d)
channeler
22.
The most know and used type of mass promotion is
a)
personal selling
b)
advertising
c)
publicity
d)
door-to-door selling
23.
A key difference between advertising and publicity is that
a)
advertising is personalized promotion and publicity is mass promotion.
b)
advertising is presented through the media and publicity is not.
c)
advertising is paid communication and publicity is non-paid.
d)
advertising is always positive and publicity is always negative.
24.
Contests, games, and product give-aways are all examples of
a)
sales promotion
b)
publicity
c)
personalized promotion
d)
public relations
25.
A company's plan that identifies how it will use marketing to achieve its goal is called a marketing ______.
a)
strategy
b)
orientation
c)
target
d)
channel
26.
The marketing function that involves determining the best ways for customers to locate, obtain, and use an organization's products/services
a)
Distribution
b)
Product and service management
c)
Selling
d)
Promotion
27.
A specific group of customers that have similar wants and needs
a)
target market
b)
demographic
c)
cult
d)
customers
28.
A marketing _______ considers the needs of customers when developing a marketing mix.
a)
orientation
b)
channel
c)
promotion
d)
strategy
29.
The reasons consumers decide what products and services to purchase are called buying ________
a)
motives
b)
research
c)
channel
d)
orientation
30.
Finding solutions to problems through carefully designed studies involving consumers is called marketing ________
a)
research
b)
focus
c)
channel
d)
retailers
31.
In a(n) ________ group, a small number of consumers discuss their ideas, experiences, and opinions in a group discussion.
a)
focus
b)
product
c)
channel
d)
retailer
32.
A(n) ____ is everything a business offers to satisfy a customer's needs.
a)
product
b)
price
c)
channel
d)
target
33.
Services are ______, meaning that they are consumed at the same time they are produced.
a)
inseperable
b)
target
c)
focus
d)
research
34.
The money a customer must pay for a product or service is called _________
a)
price
b)
channel
c)
motives
d)
promotion
35.
The route a product follows and the businesses involved in moving a product from the producer to the final consumer are known as a(n) __________ of distribution.
a)
channel
b)
retailer
c)
target
d)
orientation
36.
___ are the final business organization in an indirect channel of distribution for consumer products.
a)
retailers
b)
wholesalers
c)
marketers
d)
focus groups
37.
Any form of communication used to inform, persuade, or remind is called
a)
promotion
b)
target
c)
orientation
d)
advertising
38.
____ selling is direct, individualized communication with prospective customers to assess their needs and assist them in satisfying those needs.
a)
personal
b)
retail
c)
target
d)
orientation
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