WorksheetsCHAPTER 2 | Advertising Industry
Total questions: 17
Worksheet time: 34mins
Name
Class
Date
1.
Who are the players in the advertising industry?
a)
The advertisers / Advertising agencies / The suppliers / The media
b)
Local advertiser/ Regional & national advertisers / Transnational advertisers / Multinational advertisers
c)
Account management / Research & account planning / Creative concepts (copywriter & art director) / Advertising production
d)
Network and community relations / Soliciting & advertising for new business
2.
What are the main types of local advertising ?
a)
a) Centralised organization
b) Decentralized organization
b) Decentralized organization
b)
1) Product
2) Institutional
3) Classified
2) Institutional
3) Classified
c)
a) Dealers/local franchises of national companies
b) Stores that sell a variety of branded merchandise (non-exclusive basis)
c) Specialty business & services
d) Governmental, quasi-governmental & non-profit organization
b) Stores that sell a variety of branded merchandise (non-exclusive basis)
c) Specialty business & services
d) Governmental, quasi-governmental & non-profit organization
d)
a) Independent
b) Business staff
c) Contracts for media space
d) Client-oriented
c) Understand global marketing
b) Business staff
c) Contracts for media space
d) Client-oriented
c) Understand global marketing
3.
What are the various types of agencies.
a)
1) Independent organization
2) Employ a combination of business people & creative people
3) Provides media expertize
2) Employ a combination of business people & creative people
3) Provides media expertize
b)
1) Local agencies
2) Regional agencies
3) International agencies
4) Full-service agencies
5) Specialized service agencies
2) Regional agencies
3) International agencies
4) Full-service agencies
5) Specialized service agencies
c)
1) account management
2) research & account planning
3) creative concepts (copywriter & art director)
2) research & account planning
3) creative concepts (copywriter & art director)
d)
1)Networking & Community Relations
2)Soliciting & Advertising for New Business
2)Soliciting & Advertising for New Business
4.
List out the various department in an advertising agency.
a)
1) Independent organization
2) Employ a combination of business people & creative people
3) Provides media expertize Regional & National advertisers
2) Employ a combination of business people & creative people
3) Provides media expertize Regional & National advertisers
b)
The advertisers / Advertising Agencies / The suppliers/ The media
c)
Product / Institional / Classified
d)
Account management / Research & account planning / Creative concepts (copywriter & art director) / Advertising production: print & broadcast /Media planning & buying/ Traffic management /Additional services agency
/ Administration
/ Administration
5.
What are the 4 types of advertisers?
a)
(i) Advertisers
(ii) Agencies
(iii) Suppliers
(iv) Media
(ii) Agencies
(iii) Suppliers
(iv) Media
b)
(i) Specialize service agencies
(ii) Local agencies
(iii) Regional agencies
(iv) International agencies
(ii) Local agencies
(iii) Regional agencies
(iv) International agencies
c)
(i) Local advertisers
(ii) Regional & National advertisers
(iii) Transnational advertisers
(iv) Multinational advertisers
(ii) Regional & National advertisers
(iii) Transnational advertisers
(iv) Multinational advertisers
d)
(i) Communities
(ii) Networking
(iii) Presentations
(iv) Referrals
(ii) Networking
(iii) Presentations
(iv) Referrals
6.
What is the difference of local agencies and regional agencies ?
a)
Local agencies - produce & place quality and suitable ads for national campaigns.
Regional agencies - small ad agencies that offer expert assistance to local advertisers
Regional agencies - small ad agencies that offer expert assistance to local advertisers
b)
Local agencies - supply both advertising and non-advertising services in all areas of communications & promotion
Regional agencies -creative boutiques, media buying services, interactive agency & other specialties
Regional agencies -creative boutiques, media buying services, interactive agency & other specialties
c)
Local agencies -- help clients to market internationally or globally Regional agencies -small ad agencies that offer expert assistance to local advertisers
d)
Local agencies - small ad agencies that offer expert assistance to local advertisers
Regional agencies - produce & place quality and suitable ads for national campaigns.
Regional agencies - produce & place quality and suitable ads for national campaigns.
7.
What is Classified advertiser ?
a)
1) Recruit employees
2) Offer service
3) Sell merchandise
2) Offer service
3) Sell merchandise
b)
1) Regular Priceline
2) Sale
3) Clearnace
2) Sale
3) Clearnace
c)
1) Create favorable image
2) Increase awarness
3) Foster goodwill
2) Increase awarness
3) Foster goodwill
d)
1) Focus, time
2) Orientation
3) Resources.
2) Orientation
3) Resources.
8.
What are Regional & National Advertisers?
a)
Regional: companies that sell in several regions & throughout the country.
National: companies that operate in one part of the country and market exclusively within that region.
National: companies that operate in one part of the country and market exclusively within that region.
b)
Regional :companies that invest directly into many countries to become fully integrated into world markets.
National : Formed by joint-ventures in foreign sales office.
National : Formed by joint-ventures in foreign sales office.
c)
Regional: companies that operate in one part of the country and market exclusively within that region.
National: companies that sell in several regions & throughout the country.
National: companies that sell in several regions & throughout the country.
d)
Regional : small ad agencies that offer expert assistance to local advertisers
National : produce & place quality and suitable ads for national campaigns.
National : produce & place quality and suitable ads for national campaigns.
9.
What does the organizations in advertising consist of?
a)
(i) Local advertisers
(ii) Regional & National advertisers
(iii) Transnational advertisers
(iv) Multinational advertisers
(ii) Regional & National advertisers
(iii) Transnational advertisers
(iv) Multinational advertisers
b)
(1) The Advertisers(client/sponsors)Companies that advertise themselves and their products. (2) Advertising Agencies Companies that plan, create & prepare client’s ad campaigns and promotional materials (3) The Suppliers Those who assist both advertisers and agencies in preparing advertising materials (4)The Media Companies that sell time and space to carry the advertiser’s message to the audience.
c)
(1) Chemistry – between client and agency staffs
(2)Communication – constant, open, honest communication is vital to success
(3) Conduct – what everyone in the relationship does, in both the work and process and the work product.
(4) Changes – personnel, competitive situation & environment
(2)Communication – constant, open, honest communication is vital to success
(3) Conduct – what everyone in the relationship does, in both the work and process and the work product.
(4) Changes – personnel, competitive situation & environment
d)
1) account management
2) research & account planning
3) creative concepts (copywriter & art director)
2) research & account planning
3) creative concepts (copywriter & art director)
10.
a)
(1)Independent organization – not owned by advertisers, the media or supplier.
(2) Employ a combination of business people & creative people – administrators, accountants, marketing executives, researchers, market & media analysts, copywriters, designers, artists, etc.
(3)Provides media expertize such as researching, negotiating, arranging & contracting for commercial spaces & time, and design creative work.
(a) Local agencies (b) Regional agencies (c) International agencies (D) Full service agencies (E) Specialized service agencies
(2) Employ a combination of business people & creative people – administrators, accountants, marketing executives, researchers, market & media analysts, copywriters, designers, artists, etc.
(3)Provides media expertize such as researching, negotiating, arranging & contracting for commercial spaces & time, and design creative work.
(a) Local agencies (b) Regional agencies (c) International agencies (D) Full service agencies (E) Specialized service agencies
b)
1) Companies that advertise themselves and their products
2) People who buy advertising spaces and time.
3) A diverse group ranging in size from small, medium-sized companies to huge conglomerates. (a) Local advertisers (b) Regional & National advertisers (c) Transnational advertisers (d) Multinational advertiser
2) People who buy advertising spaces and time.
3) A diverse group ranging in size from small, medium-sized companies to huge conglomerates. (a) Local advertisers (b) Regional & National advertisers (c) Transnational advertisers (d) Multinational advertiser
c)
1) Sell time & space to carry the advertiser’s message to the target audience.
2) Describes the channel of mass communication that carries the advertiser’s message to the customers.
3) Vital connection between the company that manufactures a product or offers a service to potential customers.
2) Describes the channel of mass communication that carries the advertiser’s message to the customers.
3) Vital connection between the company that manufactures a product or offers a service to potential customers.
d)
1) People & organizations that provide specialized services to the advertising business.
2) Assist both advertisers and agencies in preparing advertising materials.
Examples:- (a)art studios and web designers (b) printers and related specialists (c) film and video houses (d) research companies
2) Assist both advertisers and agencies in preparing advertising materials.
Examples:- (a)art studios and web designers (b) printers and related specialists (c) film and video houses (d) research companies
11.
a)
(1)Independent organization – not owned by advertisers, the media or supplier.
(2) Employ a combination of business people & creative people – administrators, accountants, marketing executives, researchers, market & media analysts, copywriters, designers, artists, etc.
(3)Provides media expertize such as researching, negotiating, arranging & contracting for commercial spaces & time, and design creative work.
(a) Local agencies (b) Regional agencies (c) International agencies (D) Full service agencies (E) Specialized service agencies
(2) Employ a combination of business people & creative people – administrators, accountants, marketing executives, researchers, market & media analysts, copywriters, designers, artists, etc.
(3)Provides media expertize such as researching, negotiating, arranging & contracting for commercial spaces & time, and design creative work.
(a) Local agencies (b) Regional agencies (c) International agencies (D) Full service agencies (E) Specialized service agencies
b)
1) Companies that advertise themselves and their products
2) People who buy advertising spaces and time.
3) A diverse group ranging in size from small, medium-sized companies to huge conglomerates. (a) Local advertisers (b) Regional & National advertisers (c) Transnational advertisers (d) Multinational advertiser
2) People who buy advertising spaces and time.
3) A diverse group ranging in size from small, medium-sized companies to huge conglomerates. (a) Local advertisers (b) Regional & National advertisers (c) Transnational advertisers (d) Multinational advertiser
c)
1) Sell time & space to carry the advertiser’s message to the target audience.
2) Describes the channel of mass communication that carries the advertiser’s message to the customers.
3) Vital connection between the company that manufactures a product or offers a service to potential customers.
2) Describes the channel of mass communication that carries the advertiser’s message to the customers.
3) Vital connection between the company that manufactures a product or offers a service to potential customers.
d)
1) People & organizations that provide specialized services to the advertising business.
2) Assist both advertisers and agencies in preparing advertising materials.
Examples:- (a)art studios and web designers (b) printers and related specialists (c) film and video houses (d) research companies
2) Assist both advertisers and agencies in preparing advertising materials.
Examples:- (a)art studios and web designers (b) printers and related specialists (c) film and video houses (d) research companies
12.
a)
(1)Independent organization – not owned by advertisers, the media or supplier.
(2) Employ a combination of business people & creative people – administrators, accountants, marketing executives, researchers, market & media analysts, copywriters, designers, artists, etc.
(3)Provides media expertize such as researching, negotiating, arranging & contracting for commercial spaces & time, and design creative work.
(a) Local agencies (b) Regional agencies (c) International agencies (D) Full service agencies (E) Specialized service agencies
(2) Employ a combination of business people & creative people – administrators, accountants, marketing executives, researchers, market & media analysts, copywriters, designers, artists, etc.
(3)Provides media expertize such as researching, negotiating, arranging & contracting for commercial spaces & time, and design creative work.
(a) Local agencies (b) Regional agencies (c) International agencies (D) Full service agencies (E) Specialized service agencies
b)
1) Companies that advertise themselves and their products
2) People who buy advertising spaces and time.
3) A diverse group ranging in size from small, medium-sized companies to huge conglomerates. (a) Local advertisers (b) Regional & National advertisers (c) Transnational advertisers (d) Multinational advertiser
2) People who buy advertising spaces and time.
3) A diverse group ranging in size from small, medium-sized companies to huge conglomerates. (a) Local advertisers (b) Regional & National advertisers (c) Transnational advertisers (d) Multinational advertiser
c)
1) Sell time & space to carry the advertiser’s message to the target audience.
2) Describes the channel of mass communication that carries the advertiser’s message to the customers.
3) Vital connection between the company that manufactures a product or offers a service to potential customers.
2) Describes the channel of mass communication that carries the advertiser’s message to the customers.
3) Vital connection between the company that manufactures a product or offers a service to potential customers.
d)
1) People & organizations that provide specialized services to the advertising business.
2) Assist both advertisers and agencies in preparing advertising materials.
Examples:- (a)art studios and web designers (b) printers and related specialists (c) film and video houses (d) research companies
2) Assist both advertisers and agencies in preparing advertising materials.
Examples:- (a)art studios and web designers (b) printers and related specialists (c) film and video houses (d) research companies
13.
a)
(1)Independent organization – not owned by advertisers, the media or supplier.
(2) Employ a combination of business people & creative people – administrators, accountants, marketing executives, researchers, market & media analysts, copywriters, designers, artists, etc.
(3)Provides media expertize such as researching, negotiating, arranging & contracting for commercial spaces & time, and design creative work.
(a) Local agencies (b) Regional agencies (c) International agencies (D) Full service agencies (E) Specialized service agencies
(2) Employ a combination of business people & creative people – administrators, accountants, marketing executives, researchers, market & media analysts, copywriters, designers, artists, etc.
(3)Provides media expertize such as researching, negotiating, arranging & contracting for commercial spaces & time, and design creative work.
(a) Local agencies (b) Regional agencies (c) International agencies (D) Full service agencies (E) Specialized service agencies
b)
1) Companies that advertise themselves and their products
2) People who buy advertising spaces and time.
3) A diverse group ranging in size from small, medium-sized companies to huge conglomerates. (a) Local advertisers (b) Regional & National advertisers (c) Transnational advertisers (d) Multinational advertiser
2) People who buy advertising spaces and time.
3) A diverse group ranging in size from small, medium-sized companies to huge conglomerates. (a) Local advertisers (b) Regional & National advertisers (c) Transnational advertisers (d) Multinational advertiser
c)
1) Sell time & space to carry the advertiser’s message to the target audience.
2) Describes the channel of mass communication that carries the advertiser’s message to the customers.
3) Vital connection between the company that manufactures a product or offers a service to potential customers.
2) Describes the channel of mass communication that carries the advertiser’s message to the customers.
3) Vital connection between the company that manufactures a product or offers a service to potential customers.
d)
1) People & organizations that provide specialized services to the advertising business.
2) Assist both advertisers and agencies in preparing advertising materials.
Examples:- (a)art studios and web designers (b) printers and related specialists (c) film and video houses (d) research companies
2) Assist both advertisers and agencies in preparing advertising materials.
Examples:- (a)art studios and web designers (b) printers and related specialists (c) film and video houses (d) research companies
14.
a)
1) Formed by joint-ventures in foreign sales office.
2) Advertising abroad typically face markets with different value systems, environments, and languages.
3) Decentralized international structure may be used to create customized advertising for each national market.
2) Advertising abroad typically face markets with different value systems, environments, and languages.
3) Decentralized international structure may be used to create customized advertising for each national market.
b)
1) Within a city/county/state and directed towards customers within this same geographic area
2) Important when consumer sales are made or lost locally.
2) Important when consumer sales are made or lost locally.
c)
1) Regional: companies that operate in one part of the country and market exclusively within that region.
2) National: companies that sell in several regions & throughout the country.
3) DIFFERENCE : focus, time, orientation and resources.
4) Large advertisers tend to use TWO basic management structures:- (a) Centralized organization (b) Decentralized organization
2) National: companies that sell in several regions & throughout the country.
3) DIFFERENCE : focus, time, orientation and resources.
4) Large advertisers tend to use TWO basic management structures:- (a) Centralized organization (b) Decentralized organization
d)
1) Companies that invest directly into many countries to become fully integrated into world markets.
2) Strong centralized control and standardized approach to marketing & advertising in all countries.
3) Product is used and the needs satisfy are universal.
4) Known as global marketers
2) Strong centralized control and standardized approach to marketing & advertising in all countries.
3) Product is used and the needs satisfy are universal.
4) Known as global marketers
15.
a)
1) Formed by joint-ventures in foreign sales office.
2) Advertising abroad typically face markets with different value systems, environments, and languages.
3) Decentralized international structure may be used to create customized advertising for each national market.
2) Advertising abroad typically face markets with different value systems, environments, and languages.
3) Decentralized international structure may be used to create customized advertising for each national market.
b)
1) Within a city/county/state and directed towards customers within this same geographic area
2) Important when consumer sales are made or lost locally.
2) Important when consumer sales are made or lost locally.
c)
1) Regional: Companies that operate in one part of the country and market exclusively within that region.
2) National: Companies that sell in several regions & throughout the country.
3) DIFFERENCE : Focus, time, orientation and resources.
4) Large advertisers tend to use TWO basic management structures:- (a) Centralized organization (b) Decentralized organization
2) National: Companies that sell in several regions & throughout the country.
3) DIFFERENCE : Focus, time, orientation and resources.
4) Large advertisers tend to use TWO basic management structures:- (a) Centralized organization (b) Decentralized organization
d)
1) Companies that invest directly into many countries to become fully integrated into world markets.
2) Strong centralized control and standardized approach to marketing & advertising in all countries.
3) Product is used and the needs satisfy are universal.
4) Known as global marketers
2) Strong centralized control and standardized approach to marketing & advertising in all countries.
3) Product is used and the needs satisfy are universal.
4) Known as global marketers
16.
a)
1) Formed by joint-ventures in foreign sales office.
2) Advertising abroad typically face markets with different value systems, environments, and languages.
3) Decentralized international structure may be used to create customized advertising for each national market.
2) Advertising abroad typically face markets with different value systems, environments, and languages.
3) Decentralized international structure may be used to create customized advertising for each national market.
b)
1) Within a city/county/state and directed towards customers within this same geographic area
2) Important when consumer sales are made or lost locally.
2) Important when consumer sales are made or lost locally.
c)
1) Regional: Companies that operate in one part of the country and market exclusively within that region.
2) National: Companies that sell in several regions & throughout the country.
3) DIFFERENCE : Focus, time, orientation and resources.
4) Large advertisers tend to use TWO basic management structures:- (a) Centralized organization (b) Decentralized organization
2) National: Companies that sell in several regions & throughout the country.
3) DIFFERENCE : Focus, time, orientation and resources.
4) Large advertisers tend to use TWO basic management structures:- (a) Centralized organization (b) Decentralized organization
d)
1) Companies that invest directly into many countries to become fully integrated into world markets.
2) Strong centralized control and standardized approach to marketing & advertising in all countries.
3) Product is used and the needs satisfy are universal.
4) Known as global marketers
2) Strong centralized control and standardized approach to marketing & advertising in all countries.
3) Product is used and the needs satisfy are universal.
4) Known as global marketers
17.
a)
1) Formed by joint-ventures in foreign sales office.
2) Advertising abroad typically face markets with different value systems, environments, and languages.
3) Decentralized international structure may be used to create customized advertising for each national market.
2) Advertising abroad typically face markets with different value systems, environments, and languages.
3) Decentralized international structure may be used to create customized advertising for each national market.
b)
1) Within a city/county/state and directed towards customers within this same geographic area
2) Important when consumer sales are made or lost locally.
2) Important when consumer sales are made or lost locally.
c)
1) Regional: Companies that operate in one part of the country and market exclusively within that region.
2) National: Companies that sell in several regions & throughout the country.
3) DIFFERENCE : Focus, time, orientation and resources.
4) Large advertisers tend to use TWO basic management structures:- (a) Centralized organization (b) Decentralized organization
2) National: Companies that sell in several regions & throughout the country.
3) DIFFERENCE : Focus, time, orientation and resources.
4) Large advertisers tend to use TWO basic management structures:- (a) Centralized organization (b) Decentralized organization
d)
1) Companies that invest directly into many countries to become fully integrated into world markets.
2) Strong centralized control and standardized approach to marketing & advertising in all countries.
3) Product is used and the needs satisfy are universal.
4) Known as global marketers
2) Strong centralized control and standardized approach to marketing & advertising in all countries.
3) Product is used and the needs satisfy are universal.
4) Known as global marketers
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