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WorksheetsPromotional Strategies
Total questions: 20
Worksheet time: 20mins
Name
Class
Date
1.
Advertising is ___________________.
a)
Paid, personal presentation of ideas, goods,or services
b)
A marketing technique used when there is no other alternative to reach customers
c)
A combination of print and digital images to create awareness
d)
Paid, nonpersonal presentation of ideas, goods,or services
2.
What is free placement in the media of newsworthy items about a company or product?
a)
Public relations
b)
Public image
c)
Publicity
d)
Public persona
3.
Communication intended to persuade, inform, or remind a target market about businesses or products
a)
Advertising
b)
Promotion
c)
Marketing
d)
Discounts
4.
Influencing potential customers to buy before product is actually made is known as?
a)
An on-going plan
b)
Promotional mix
c)
Pre-selling
d)
Promotional plan
5.
True/False: All promotional techniques are centered around a specific group of customers.
a)
True
b)
False
6.
Which of the following is an example of institutional promotion?
a)
Advertising
b)
Public Relations
c)
Sales Promotion
d)
Direct Marketing
7.
The goal of ____________________ is to make a sale?
a)
Sales promotion
b)
Publicity
c)
Product Displays
d)
Personal Selling
8.
Coupons, product samples, and displays are examples of _______________?
a)
Sales promotion
b)
Direct marketing
c)
Personal selling
d)
Digital advertising
9.
A magnet is an example of a(n) ___________, which is a low-cost item given to consumers at a discount or for free.
a)
Discount
b)
Premium
c)
Incentive
d)
Sales promotion
10.
FuelPerks at Giant Eagle is an example of a(n) __________________?
a)
Premium
b)
Incentive
c)
Perk
d)
Discount
11.
_______________ directs promotion towards consumers.
a)
The push policy
b)
The pull policy
12.
How many types of premiums are there?
a)
1
b)
2
c)
3
d)
4
13.
True/False: When budgeting for a promotion, you should not look at the industry average.
a)
True
b)
False
14.
A _________________ is a marketing program that rewards customers.
a)
Frequent marketing program
b)
Consumer marketing program
c)
Online marketing program
d)
Loyalty marketing program
15.
What is the company that
acts as an intermediary between a
business & the media?
acts as an intermediary between a
business & the media?
a)
Ad agency
b)
Ad specialist
c)
Ad marketing
d)
Ad development
16.
What does the AIDA model stand for?
a)
Attention, Interest, Direction, Action
b)
Awareness, Interest, Desire, Action
c)
Awareness, Interest, Development, Arrangement
d)
Awareness, Intention, Direction, Action
17.
What is the procedure in which a panel of consumers evaluate an ad before it runs & gives their reactions?
a)
Focus group
b)
Consumer panel
c)
Consumer pre-test
d)
Focus pre-test
18.
The ________________ is a combination advertising, selling, sales promotion, direct marketing, and public relations.
a)
Promotional strategies
b)
Promotional mix
c)
Promotional tactics
d)
Promotional development
19.
Manufacturers use a mix of personal selling, advertising, & buying discounts is an example of ______________?
a)
The push policy
b)
The pull policy
20.
Activities designed to create goodwill toward a business are known as _______________?
a)
Publicity
b)
Promotion
c)
Public Relations
d)
Placement
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