WorksheetsUnit 4 Ent
Total questions: 25
Worksheet time: 13mins
Name
Class
Date
1.
Can any brand name be selected and used by a business?
a)
No, the name must be legally available for use.
b)
Yes, brand names cannot be owned by a business.
c)
Yes, a business can use any name it wants to use.
d)
No, the name must be registered before it can be used.
2.
One way a national business chain can make sure that customers will remember its name is to develop abrand name that is
a)
long and complicated.
b)
easy to read and pronounce.
c)
similar to those used by competitors.
d)
associated with a specific period of time.
3.
When Kate selects a name and obtains a web address for her new catering business, she needs to make surethat the name of the business is:
a)
unique and available.
b)
catchy and copyrighted.
c)
specific and patented.
d)
abstract and formal.
4.
Which of the following characteristics is descriptive of a meaningful company objective:
a)
Measurable
b)
Vague
c)
General
d)
Unlimited
5.
The plan to increase production by 10% over a two-year period is an example of which management activity:
a)
developing objectives.
b)
assigning job tasks.
c)
controlling expenses.
d)
directing employees.
6.
Which of the following is a reason why managers develop company objectives:
a)
To identify business purposes
b)
To forecast sales potential
c)
To solve operating problems
d)
To communicate with employees
7.
An effective mission statement should effectively reflect the business's
a)
touch points.
b)
specific goals.
c)
ethics policies.
d)
core values.
8.
When considering a new product for your company, you decide to introduce the product in only three statesfor a six-month period. This is known as
a)
product development.
b)
feasibility analysis.
c)
commercialization.
d)
test marketing.
9.
Product/service management is a marketing function that involves obtaining, developing, maintaining, andimproving a product or service mix in response to
a)
government oversight.
b)
competitors only.
c)
market opportunities.
d)
CEO wishes.
10.
One way for a business to expand its product mix is by
a)
monitoring its product's life cycles.
b)
acquiring another company.
c)
increasing sales quotas.
d)
analyzing product width decisions.
11.
Sandy opened a small business that carries a very wide variety of products of varying qualities at manydifferent prices. Sandy is losing customers who are disappointed with the selection, quality, and quantity ofitems. What is lacking in Sandy's product mix?
a)
Consistency
b)
Breadth
c)
Depth
d)
Width
12.
To appeal to a target market with slightly different needs, a business decides to add a group of related itemsto its product mix. This is called a
a)
service expansion.
b)
product replacement.
c)
line extension.
d)
product enhancement.
13.
Due to lackluster sales, the Elba Corporation has decided to eliminate several of its product lines. Elba'sexecutives hope that by focusing on fewer product lines, they will see more profit. The Elba Corporation isplanning to adjust the _________ of its product mix.
a)
depth
b)
length
c)
width
d)
height
14.
Marketers often condense USPs into short slogans because
a)
a successful USP is always very short.
b)
all work team members must memorize them.
c)
there cannot be product differentiation through any other means.
d)
customers tend to remember just one thing from an advertisement.
15.
To guard your USP from competitors, you should
a)
repeat it as much as possible.
b)
print it in a foreign language.
c)
make it difficult to understand.
d)
avoid letting it become public.
16.
Which of the following locations would be most appropriate for a small business selling convenience products such as groceries that customers purchase on a regular basis
a)
Downtown shopping area
b)
Neighborhood shopping area
c)
Regional shopping center
d)
Super-regional shopping center
17.
If your company cannot fulfill its USP, it will
a)
go bankrupt.
b)
spend more money.
c)
lose credibility.
d)
gain business.
18.
Before identifying your company's USP, ask yourself if
a)
you really need one to be successful.
b)
you can afford the advertising costs.
c)
you already have one without realizing it.
d)
there are many successful ones you can copy.
19.
Indirect channels of distribution are usually of which attribute than direct channels?
a)
longer
b)
shorter
c)
cheaper
d)
more efficient
20.
A large car manufacturer purchases materials that it will use to create parts for automobiles. The carmanufacturer is a(n)
a)
retailer.
b)
wholesaler.
c)
industrial user.
d)
agent.
21.
A channel task should be performed by the channel member who
a)
performs it best.
b)
has the least money.
c)
has the most money.
d)
wants to perform it.
22.
A hairstylist cutting a client's hair is an example of a __________ distribution channel.
a)
producer to agent to consumer
b)
producer to consumer
c)
producer to retailer to consumer
d)
producer to wholesaler to consumer
23.
Which of the following products would likely use an exclusive distribution pattern:
a)
A silk necktie
b)
A gallon of milk
c)
A home-decoration magazine
d)
A large piece of farm machinery
24.
The first decision that marketers must make when managing channels is:
a)
setting channel objectives.
b)
determining distribution patterns.
c)
selecting channel members.
d)
determining channel responsibilities.
25.
Which of the following is a benefit of channels of distribution:
a)
Producers must spend more money.
b)
We can easily obtain products from all over the world.
c)
Retailers must spend more money.
d)
We spend more time looking for products we want.
100 %
