WorksheetsMarketing Pre-Test
Total questions: 25
Worksheet time: 44mins
Name
Class
Date
1.
_____________ is the process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to customers.
a)
Marketing
b)
Selling
c)
Business
d)
Stores
2.
______ are tangible items that have monetary value and satisfy your needs and wants.
a)
Services
b)
Goods
c)
Things
3.
__________ dictates how much to charge for a good and/or service in order to make a profit.
a)
Pricing
b)
Selling
c)
Promoting
4.
Which is a example of a geographic?
a)
Regional
b)
High-income
c)
Female
d)
Athlete
5.
What kind of people do sports drinks target?
a)
Athletics
b)
Slops
c)
Lazy
d)
Teachers
6.
What is a demographic?
a)
Age
b)
Animal
c)
The sky
d)
The ground
7.
Which one is a target market for market segmentation?
a)
Geographics
b)
Demographics
c)
Psychographics
d)
All of the above
8.
All of these are parts of demographics except
a)
age
b)
gender
c)
time
d)
income
9.
Which is NOT part of the marketing mix?
a)
Place
b)
Price
c)
Benefits
d)
Promotion
10.
Which one is a marketing function?
a)
Martial Status
b)
Good
c)
Selling
d)
Form utility
11.
A clearly defined segment of the market to which a business wants to appeal is called a
a)
target market
b)
market segment
c)
marketing mix
d)
marketing opportunity
12.
Statistics about where people live.
a)
demographics
b)
behavioristics
c)
geographics
d)
psychographics
13.
Intangible goods, such as a movie ticket or an insurance company.
a)
services
b)
goods
c)
wants
d)
services
14.
The path a product takes from the producer to the consumer.
a)
target market
b)
market
c)
marketing concept
d)
channel of distribution
15.
Ways to make customers aware of products and services, in order to encourage them to buy.
a)
Selling
b)
Financing
c)
Promotion
d)
Marketing
16.
Which of the following core standards of marketing involves collecting and using data to make future business decisions?
a)
Selling
b)
Financing
c)
Marketing-Information Management
d)
Product/Service Management
17.
What is the marketing mix?
a)
Product, Price, Party, Advertisements
b)
Product, Price, Promotion, Place
c)
Price, Placement, Production, Promotion
d)
Advertising, Marketing, Channel, Production
18.
What is an example of a consumer?
a)
The person who BUYS the goods
b)
The person who PRODUCES the goods
c)
The person who USES the goods
d)
The person who SELLS the goods
19.
The process of dividing markets into segments on the basis of consumer life styles, attitudes, behavior, and drives
a)
Demographics
b)
Markets
c)
Psychographics
d)
People
20.
The advertising or promotion of a product, good or service to a wide variety of audiences with the expectation of appealing to as many people as possible
a)
Individual Marketing
b)
Marketing Concept
c)
Content Marketing
d)
Mass Marketing
21.
Is the following a sports marketing activity: Gatorade having their logo superimposed on the field during the time outs of a game
a)
Yes
b)
No
22.
Is the following a sports marketing activity: Delta Dental donates $50,000 to have a minor league baseball stadium named after them
a)
Yes
b)
No
23.
A person not paid to play sports.
a)
Amateur Athlete
b)
Professional Athlete
24.
What teams participated in the most watched Super Bowl in 2015
a)
Patriots Vs Seahwaks
b)
Browns Vs Bengals
c)
Raiders Vs Steelers
d)
Colts Vs Cowboys
25.
Any form of communication used to persuade people to buy products through advertising, publicity, personal selling, or sales
a)
Price
b)
Place
c)
Promotion
d)
People
100 %
