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WorksheetsPromotion and Selling for Entrepreneurs
Total questions: 25
Worksheet time: 50mins
Name
Class
Date
1.
This is any form of communication the entrepreneur uses to inform, persuade, or remind consumers about its products or services.
a)
Advertising
b)
Promotion
c)
Personal Selling
d)
Communication
2.
Shark Tank is a reality TV program that allows entrepreneurs to pitch their business ideas to a panel of potential investors. However, for the entrepreneur, Shark Tank is really a:
a)
promotional tool
b)
investment strategy
c)
product development tactic
d)
focus group experience
3.
The entrepreneur needs a promotional plan and the first step in developing a promotion plan is to:
a)
decide how much to spend
b)
set specific measurable goals
c)
choose the retail price
d)
establish the brand image
4.
This is any form of paid, non-personal communication that uses mass media to deliver the entrepreneur’s message to an audience.
a)
Broadcasting
b)
Targeting
c)
Advertising
d)
Directing
5.
This media includes television and radio, meaning that a signal is transmitted:
a)
Outdoor
b)
Direct Mail
c)
Broadcast
d)
Print
6.
This media includes magazines and newspapers:
a)
Outdoor
b)
Direct Mail
c)
Broadcast
d)
Print
7.
This advertising media includes outside signs, billboards, messages on buildings, signs on buses or taxies, or benches.
a)
Outdoor
b)
Direct Mail
c)
Broadcast
d)
Print
8.
These useful and inexpensive items with the business’s name imprinted on them, such as bottle openers, calendars, magnets, pens and pencils, memo pads, and key chains are known as:
a)
Specialty Media
b)
Sales Promotion
c)
Guerilla Marketing
d)
Product Sample
9.
Which of the following is the fastest-growing type of advertising? It can be targeted and allows for instant feedback.
a)
Broadcast Advertising
b)
Outdoor Advertising
c)
Print Advertising
d)
Online Advertising
10.
These individuals communicate with their social media followers on behalf of a brand or product. The post (blog, photo, and video) will contain a marketing message targeted and designed for this persons specific followers.
a)
public relations specialist
b)
social media influencer
c)
industrial marketing guru
d)
advertising agency executive
11.
This is any short-term incentive, activity, or material that gives consumers a direct incentive to buy. Examples include coupons, rebates, free samples, contests, sweepstakes, or a free item with purchase.
a)
Viral Marketing
b)
Guerilla Marketing
c)
Personal Selling
d)
Sales Promotion
12.
This is a sales promotion activity that consists of a free trial size of a product sent through the mail, distributed door-to-door, or given away at retail stores and trade shows.
a)
Viral Marketing
b)
Guerilla Marketing
c)
Personal Selling
d)
Product Sample
13.
Classic Cuts Barber Shop gives each customer a card that keeps track of their number of haircuts. After 4 haircuts the customer receives the next haircut for $5. This is an example of a:
a)
Viral Marketing Program
b)
Product Sampling Program
c)
Loyalty Marketing Program
d)
Cooperative Marketing Program
14.
The local restaurant sponsors a coloring competition for students in grades 1-4. The pictures colored by students will be displayed in the restaurant. The students who colored the best five pictures will receive a free kid’s meal each week for one year. This promotional activity is an example of a:
a)
Sweepstakes
b)
Guerrilla Marketing Campaign
c)
Viral Marketing Campaign
d)
Contest
15.
If an entrepreneur decides to have a drawing to give away prizes and money to customers and no special skill is required in order to win a prize, this is best referred to as a:
a)
Sweepstakes
b)
Guerrilla Marketing Campaign
c)
Viral Marketing Campaign
d)
Contest
16.
The entrepreneur should never sell a product to a customer if that product will not meet the customer’s needs.
a)
True
b)
False
17.
Which of the following is a FALSE statement about sales promotion activities?
a)
Sales promotion activities focus on generating long-term sales.
b)
Results are measurable, particularly with contests, coupons, and sweepstakes.
c)
The disadvantage of sales promotion include too much focus on the short-term and losses in profits.
d)
Sales promotion activities include things such as coupons, contests, rebates, & sweepstakes.
18.
This is the effort to reach consumers by generating positive publicity.
a)
Specialty Advertising
b)
Public Relations
c)
Personal Selling
d)
Viral Marketing
19.
This is any non-paid communication about a product, service, company, or cause.
a)
Specialty Advertising
b)
Publicity
c)
Personal Selling
d)
Viral Marketing
20.
Helping customers make wise and satisfying buying decisions that will create an on-going profitable relationship with that customer:
a)
personal selling
b)
telemarketing
c)
prospecting
d)
sales management
21.
Basic, physical, or extended attributes or a product or purchase:
a)
product benefits
b)
product features
22.
Advantages or personal satisfaction a customer will get from a good or service:
a)
product benefits
b)
product features
23.
This is an excellent way for the entrepreneur to find customers. Business representatives attending these are usually the decision-makers for the businesses they represent.
a)
Industrial Conference
b)
Stockholder’s Meeting
c)
Trade Show
d)
Christmas Party
24.
Suggestion selling
a)
should only be attempted when salespeople have time.
b)
hurts a firm because of increased sales-related expenses.
c)
means loading customers down with unwanted goods or expenses.
d)
makes the original purchase more enjoyable.
25.
The best time to attempt suggestion selling is
a)
during the product presentation step of the sale.
b)
after you have taken payment for the original purchase.
c)
after a customer has made a commitment to buy but before payment is made or an order written.
d)
during the follow-up call to your customer.
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