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WorksheetsIBT - Chapter Marketing (CH. 13)
Total questions: 35
Worksheet time: 18mins
Name
Class
Date
1.
A group of customers who share common wants and needs
a)
relationship marketing
b)
global economy
c)
market
d)
marketing mix
2.
Product, place, price, and promotion, collectively known as the four P's is called the
a)
supply and demand
b)
marketing mix
c)
market segmentation
d)
revolution
3.
When total revenues and sales equals total costs and expenses of developing & offering a product or service is called
a)
breakeven point
b)
market segmentation
c)
cost of good sold
d)
gross income
4.
When goods or services are sold from the producer directly to the consumer
a)
marketing demographics
b)
direct distribution
c)
breakeven point
d)
indirect distribution
5.
Which of the following questions would you ask when determining the price of a product?
a)
How much are the customers willing to pay?
b)
Is the price competitive with other products?
c)
Can the company make a profit?
d)
all of these
6.
Advertising and offering discounts are two popular methods of promotion.
a)
True
b)
False
7.
Promotion involves making customers aware of a product.
a)
True
b)
False
8.
In recent years many people have begun to include a fifth P for people for marketing strategies
a)
True
b)
False
9.
Getting the money that is necessary for setting up and running a business is called ________________.
a)
pricing
b)
distribution
c)
financing
d)
marketing information manger
10.
__________ is the process of getting goods and services to customers
a)
Distribution
b)
Financing
c)
Selling
d)
Promotion
11.
Any effort to inform, persuade or remind potential customers about a business’s product/service
a)
promotion
b)
pricing
c)
selling
d)
product service manager
12.
Responsible for obtaining, developing, maintaining, & improving a product or product mix in response to the market
a)
Product Service Manager
b)
Promotion Manager
c)
Pricing
d)
Selling
13.
Providing customers with the goods and services they choose to buy.
a)
Pricing
b)
Selling
c)
Promotion
d)
Breakeven point
14.
Deciding how much to charge for a product or service so the business can make a profit.
a)
Distribution
b)
Financing
c)
Breakeven analysis
d)
Pricing
15.
Gathering and analyzing information about consumers, trends, and competitors’ products
a)
Marketing Information manager
b)
Product Service Manager
c)
Distribution
d)
Financing
16.
Marketing does not includes studying what people want and designing a product’s packaging
a)
True
b)
False
17.
The gathering and analysis of information on the size, location, and makeup of a market
a)
financial analysis
b)
breakeven point
c)
market research
d)
market segmentation
18.
Determining the wants and needs of customers & providing them more efficiently than competitors
a)
test market
b)
market concept
c)
demographics
d)
product development
19.
Facts about the population, including age, gender, location, and income
a)
demographics
b)
market research
c)
market segmentation
d)
test-market
20.
Focusing on the people most likely to buy a company’s goods and services
a)
demographics
b)
test-market
c)
target market
d)
breakeven market
21.
The division of a market for product into groups of customers who have the same needs & traits
a)
market segmentation
b)
demographics
c)
customer service
d)
market research
22.
Offering a product in a limited market for a limited time
a)
demographics
b)
market concept
c)
market segmentation
d)
test-market
23.
Market research helps businesses make decisions.
a)
True
b)
False
24.
Which of the following are ways to do market research?
a)
Call on the phone or talk to a group of people
b)
Send e-mails or letters through the mail
c)
talk face to face or arrange online focus groups
d)
all of these
25.
Looks at market for a produce to invest in, then develop estimated sales, costs, profit potential, market trends & competing products
a)
Demographics
b)
business plan
c)
globalization
d)
breakeven analysis
26.
A model of the actual product that is used to see what the new product will look like
a)
segmentation
b)
product development
c)
prototype
d)
marketing goals
27.
Goal of test-marketing: collect customers’ responses to see if the likely success of a product
a)
True
b)
False
28.
All products that are test-marketed succeed.
a)
True
b)
False
29.
Billboards provide the most common form of indoor advertising.
a)
True
b)
False
30.
A 30-minute commercial
a)
pop-up ads
b)
mass media
c)
infomercial
d)
prime time
31.
Marketing a CD requires the same strategy as marketing diamond earrings.
a)
True
b)
False
32.
The time period when a network TV or radio audience is the largest
a)
pop-ups
b)
infomercial
c)
mass media
d)
prime time
33.
Marketing is used to find out if there is a demand for a product.
a)
True
b)
False
34.
Once a product is introduced, marketers track customer acceptance by their responses to it.
a)
True
b)
False
35.
Some people support the inclusion in the marketing mix of a fifth “p,” which stands for
a)
Parts
b)
People
c)
Purchasing
d)
Preferences
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