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WorksheetsM1.02 Utility, Mix & goals
Total questions: 16
Worksheet time: 8mins
Name
Class
Date
1.
Dennis has a great idea for a new type of tennis ball that, if produced, would be better than any ball currently on the market. He pitches his idea to a few investors. Which of the four Ps should these investors consider first?
a)
Product
b)
Price
c)
Place
d)
Promotion
2.
Manny has a new idea for a new cleanser that would decrease the time in cleaning tiled floors. He thinks this product would be better than any cleanser currently on the market. Which of the four Ps should these investors consider first?
a)
Product
b)
Price
c)
Place
d)
Promotion
3.
A local florist chooses to locate her new store in a mall instead of a small building across the street from the mall. This is an example of:
a)
Product
b)
Price
c)
Place
d)
Promotion
4.
Which element of the marketing mix includes advertising, personal selling, sales promotion, and publicity?
a)
Product
b)
Price
c)
Place
d)
Promotion
5.
The marketing mix is also referred to as the:
a)
Exchange process
b)
Four Ps
c)
Manager's Rules
d)
Six Functions
6.
Which is included in the product decision of the marketing mix?
a)
Coupons or contest
b)
Level of quality
c)
Promotional needs
d)
Wholesaler or retailer
7.
Which is a consideration in the place element of marketing?
a)
Extension of credit
b)
Inventory control
c)
Sales promotion
d)
Warranties
8.
To promote its summer menu, Danielle’s Café plans to email a $5.00-off coupon to its regular customers next Tuesday. The coupon will be valid from June 1 – June 15. What does the coupon represent?
a)
Tactic
b)
Strategy
c)
Goal
d)
Trend
9.
Highway 1 Restaurant allows customers the opportunity to enter drawings to win a birthday cake. Customers provide their contact information on a card. What does entering the drawings represent?
a)
Tactic
b)
Strategy
c)
Goal
d)
Trend
10.
What is the overall reason that marketing strategies are designed and implemented?
a)
Improving management tecniques
b)
Achieving planned goals
c)
Changing the image of the business
d)
Increasing business profits immediately
11.
Clothing alterations gives a product this type of utility:
a)
Time
b)
Place
c)
Form
d)
Possession
12.
Harris Teeter is open 24-hours. What type of utility does this provide?
a)
Time
b)
Place
c)
Form
d)
Possession
13.
Ski-wear is available at a ski resort. What type of utility is this?
a)
Time
b)
Place
c)
Form
d)
Possession
14.
Wal-Mart allows credit cars as a type of payment. What type of utility is this?
a)
Time
b)
Possession
c)
Form
d)
Information
15.
A salesperson demonstrates how to use a product. What type of utility does this provide?
a)
Time
b)
Possession
c)
Form
d)
Information
16.
Usefulness of a good or service in satisfying wants and needs.
a)
Distribution
b)
Utility
c)
Selling
d)
Marketing
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