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WorksheetsVSM Units 1 - 3 Showdown!
Total questions: 65
Worksheet time: 49mins
Name
Class
Date
1.
Which of the following elements is NOT part of the promotion mix?
a)
Advertising.
b)
Accounting.
c)
Public relations.
d)
Visual merchandising.
2.
Which one of the following statements is true of visual merchandising?
a)
Visual merchandising uses only print advertising in its displays.
b)
Visual merchandising provides a common visual image for different companies.
c)
Visual merchandising is used to create enjoyable shopping experiences.
d)
Visual merchandising reinforces branding only through product demonstration.
3.
Communication drives all businesses and retailers rely heavily on branding to communicate a message to their target audience. Which of the following aspects of a brand is driven by communication?
a)
Brand image.
b)
Brand upkeep.
c)
Brand location.
d)
Brand affordability.
4.
Which theme is being displayed in a window consisting of roses, teddy bears, boxes of chocolate and hearts?
a)
Summer.
b)
Christmas.
c)
Halloween.
d)
Valentine's Day.
5.
Some of the methods of acquiring props on a small budget are as follows, EXCEPT
a)
using found objects.
b)
loan of items from other companies.
c)
using items from past visual displays.
d)
purchasing items from other companies.
6.
The general rule when considering props is
a)
half merchandise mix to half props.
b)
one-third props to one-third merchandise mix.
c)
two-thirds props to one-third merchandise mix.
d)
one- quarter props to three-quarter merchandise mix.
7.
Identify the mannequin as shown
a)
Ethnic.
b)
Representational.
c)
Stylised.
d)
Traditional.
8.
The following safety considerations must be considered when preparing props and mannequins EXCEPT
a)
mannequins must be properly secured.
b)
do not hang any flammable object near halogen lights.
c)
do not mask the floor plug when using glitter or similar substances.
d)
painted items must be dry before placing them in areas where customers can come into contact with them.
9.
The type of display that is being used when a combination of shirt, tie, cufflinks and tie pin are displayed is known as
a)
rack display.
b)
ensemble display.
c)
assortment display.
d)
theme-setting display.
10.
Which ONE of the following factors helps to create an overall store atmosphere?
a)
Setting of theme.
b)
VIPs visiting the store.
c)
Damaged or spoilt merchandise.
d)
Company's return and exchange policy.
11.
Identify the window structure as shown
a)
Arcade window.
b)
Corner window.
c)
Shadow box window.
d)
Parallel-to-sidewalk window.
12.
A fixture that allows the customer to view the merchandise from all angles and is often used to display watches, jewellery and glasses is also known as
a)
vitrine.
b)
floor case.
c)
island display.
d)
show-and-sell fixture.
13.
Judy is a visual merchandiser for a hardware store and has decided to introduce the use of planograms to her sales staff. Which of the following reasons best describes the usage of a planogram?
a)
Allows staff to decide which areas to clean first.
b)
Allows staff to decide where to store unused props.
c)
Gives emphasis to slow-moving merchandise by allocating more retail space to them.
d)
Acts as a guide to the store and shows where each type of merchandise is displayed.
14.
Theresa has to change the display area to showcase the latest merchandiseon sale. Which of the following is the proper sequence of procedures when preparing the display area?
a)
Clear used items, store items, clean display area, prepare display area.
b)
Prepare display area, clean display area, store items, clear used items.
c)
Clean display area, prepare display area, clear used items, store items.
d)
Clear used items, clean display drea, store items, prepare display area.
15.
The best form of display to allow customers to sample a wide range of fragrances would be
a)
rack display.
b)
mood display.
c)
parallel display.
d)
open assortment display.
16.
Once the customer has conducted the information search, what is the next stage in the consumer buying process?
a)
Need recognition.
b)
Evaluation of alternatives.
c)
Post-purchase evaluation.
d)
Purchasing the merchandise.
17.
What is the important communication tool which can be utilised effectively by visual merchandisers?
a)
Branding.
b)
Advertising.
c)
Personal Selling.
d)
Public Relations.
18.
The roles and duties of a visual merchandising department in a department store include all of the following EXCEPT
a)
Maintain retail standards.
b)
Be aware of fashion trends.
c)
Remove expired products.
d)
Work closely with shop-floor staff to ensure visual guidelines are met.
19.
What type of background attracts attention away from the merchandise?
a)
Black background.
b)
Bright background.
c)
White background.
d)
Neutral background.
20.
When renovating a store, which factor is important in creating a good store image?
a)
A small store logo.
b)
An inviting entrance.
c)
A small brand signage.
d)
An installation different from the rest of its other stores.
21.
When faced with a very limited budget, the best way for a speciality fashion house to acquire props would be to
a)
use found items.
b)
loan items from other companies.
c)
purchase items from display houses.
d)
loan items from other departments within the same store.
22.
Identify the type of mannequin as shown.
a)
Futuristic.
b)
Representational.
c)
Stylised.
d)
Traditional.
23.
What is the basic mix when positioning props and merchandise in any visual display?
a)
Half props to half merchandisemix.
b)
Two-thirds merchandise to one-third prop mix.
c)
Two-thirds props to one-third merchandise mix.
d)
One-quarter props to three-quarters merchandise mix.
24.
Which of the following materials commonly used to refurbish recycled props adds richness to a display and can be reused?
a)
Fabric.
b)
Paint.
c)
Paper.
d)
Wood.
25.
The most popular type of display that is often used by apparel retailers to hang or present products neatly is
a)
rack display.
b)
ensemble display.
c)
assortment display.
d)
theme-setting display.
26.
Planograms offer a medium of communicating displays. What are they commonly used for?
a)
Act as a guide for all emergency exits located in the store.
b)
Maintain sales by placing the same products permanently.
c)
Communicate the display of a range layout to the distributor.
d)
Used to indicate fixtures and fittings that need to be repaired.
27.
Identify the type of window structure as shown in the figure below.
a)
Arcade window.
b)
Open back window.
c)
Shadow box window.
d)
Windowless window.
28.
Which type of window design focuses on the fact that its displays can be viewed from two different directions?
a)
Arcade.
b)
Corner.
c)
Open-back.
d)
Parallel-to sidewalk.
29.
You need to showcase merchandise which allows customers to view the merchandise at close range and provides the sales associate with a counter to show the merchandise. Which fixture should be used?
a)
Vitrine.
b)
Floor case.
c)
Island display.
d)
Show-and-sell fixture.
30.
The most appropriate Point-of-Purchase display which is inexpensive and suitable for temporary usage would be a
a)
Cardboard fixture.
b)
Refrigerated cabinet.
c)
Free standing gondola.
d)
Interactive video kiosk.
31.
When preparing general items, all of the following factors must be adhered to EXCEPT
a)
All products should be cleaned.
b)
Products should be grouped in colour categories.
c)
Sticky price labels should be placed on the underside of each item.
d)
Expensive items should be duplicated or their perceived value will diminish.
32.
A visual merchandiser must always be mindful of safety considerations when preparing the display area. Thus, when putting up a new display, the visual merchandiser must adhere to
a)
move heavy props by oneself.
b)
allow for nails and staples to be left on the floor.
c)
allow electrical cables to trail across the shop floor.
d)
use spray paints and strong adhesives in well ventilated areas.
33.
One of the importances of visual merchandising is that it
a)
increases the staff morale.
b)
lowers customers' intention to purchase.
c)
provides job opportunities to visual merchandisers.
d)
creates unique visual image which give competitive edge over other stores.
34.
Zara set up their first retail outlet in Singapore since 2010. To celebrate their 8th Anniversary, 30% discount promotion will be launched during April -May 2018. Nirosha, Visual Merchandiser of Zara Singapore, needs to plan for the window display of this event. What does this theme belongs to?
a)
Institutional.
b)
Holiday.
c)
Nature.
d)
Seasons.
35.
Which one of the following is NOT a factor to consider in arranging store display?
a)
Fixtures.
b)
Safety and security.
c)
Price of merchandise.
d)
Floor space for display.
36.
When displaying and arranging merchandise, emphasis should be given to some special aspects of the product. It can be the colour, coordinates,brand name, size, price and end use. This is called
a)
internal factor.
b)
external factor.
c)
minimum factor.
d)
dominance factor.
37.
Visual merchandising reinforces branding by
a)
offering monthly promotion activities.
b)
enhancing the image of the sales person.
c)
creating an enjoyable shopping experience.
d)
demonstrating how staff can sell the products.
38.
Identify the type of mannequin above.
a)
Ethnic mannequin.
b)
Stylized mannequin.
c)
Futuristic human forms.
d)
Traditional human forms.
39.
Which one of the following is the most appropriate way to acquire props if budget is limited?
a)
Found items.
b)
Loan items from competitors.
c)
Purchase items from display houses.
d)
Loan items from other department in overseas.
40.
What is the purpose of using props in merchandise display?
a)
Feature the background of the company.
b)
Create setting, mood or theme for the display.
c)
Provide more options for end users to choose.
d)
Attract shoppers to purchase the props to further increase the sales.
41.
What is the function of "Spirit Level" in visual merchandising toolkit?
a)
For boring holes.
b)
For covering floor levels.
c)
For quick repairs and fixes.
d)
For ensuring the graphic is level.
42.
One of the safety considerations when preparing props and mannequins is to place chairs or other items around the showcase when the doors are open What is the purpose of doing this?
a)
The mannequins can be secured on the showcase.
b)
The showcase is not easily seen and easy to run into.
c)
The flammable item will not melt near the halogen lights.
d)
The showcase is safe from the painted props which are not dried yet.
43.
Which one of the following is a feature of good display?
a)
Convince buyers the value of the products.
b)
Communicate with target customers by email.
c)
Offer free gifts to customers who enter the shop.
d)
Deliver promotion messages to customers through store's announcement.
44.
Marks & Spencer sets up a widow display which mannequins are dressed in a matching combination of shoes, pants, tops, and these items are available in different departments in the store. This type of display is known as
a)
rack display.
b)
ensemble display.
c)
close assortment display.
d)
open assortment display.
45.
Which group of merchandise is suitable to be displayed in vitrine?
a)
Slippers, laptops, sunglasses.
b)
Gold rings, handphones, designer chairs.
c)
Calculators, water bottles, expensive watches.
d)
Branded wallets, diamond rings, pearl necklaces.
46.
One of the advantages of "Corner Window" structure is that
a)
such location needs to pay a premium rental.
b)
it enables close inspection of the merchandise without requiring the shoppers to crouch on the floor.
c)
passers-by will be converging on the store from two directions, which provides greater visibility to the store and its interior.
d)
it has large frontage on the main street which separate them from the rest of the storesThere is no interference of the interiors.
47.
Which way of arranging merchandise can gives the feeling of motion?
a)
Step pattern.
b)
Pyramid pattern.
c)
Radiation pattern.
d)
Repetition pattern.
48.
Face-out merchandise
a)
should be the best-selling items.
b)
can provide a break within the same category.
c)
should be folded instead of clipped on hangers.
d)
are usually off-season items that place inside the dumpbin.
49.
One factor to consider in arranging store displays is that similar products should be
a)
grouped together.
b)
placed ondifferent shelves.
c)
placed far away from each other.
d)
grouped according to their features.
50.
When in a store with Q-plan/racetrack layout, customers are
a)
guided from the front to the rear of the store.
b)
allowed direct access to the rear of the store.
c)
encouraged to completethe entire circuit,resulting in total product exposure.
d)
encouraged to wander through the store, where they will find new merchandise displays at each turn.
51.
As a visual merchandiser in a supermarket, which one of the following fixtures will you choose to use in the seafood department?
a)
Dump bin.
b)
Wall rack.
c)
Refrigerated cabinet.
d)
Free standing gondola.
52.
Which holiday is the store portraying when they use eggs and bunnies as part of their display props?
a)
Easter
b)
Christmas.
c)
Halloween.
d)
Valentine's day.
53.
Identify the season shown
a)
Fall.
b)
Spring.
c)
Summer.
d)
Winter.
54.
A limitation of using paper to refurbish props is that paper has a
a)
higher cost.
b)
short life span.
c)
limited colours.
d)
only few designs.
55.
When dressing up a mannequin, which part of it should be dressed first?
a)
Torso.
b)
Hands.
c)
Lower body.
d)
Upper body.
56.
Visual merchandisers prefer to use latex paint to refurbish props as it
a)
dries quickly.
b)
is very cheap.
c)
adds richness to the display.
d)
is faster and easier to use compare to other materials.
57.
Identify the mannequin type shown
a)
Other human forms.
b)
Stylized human forms.
c)
Futuristic human forms.
d)
Traditional human forms.
58.
A good display will
a)
counsel the buyer.
b)
motivate the seller.
c)
deliver the message vaguely.
d)
connect with your target prospects emotionally.
59.
Procedures for preparing the display area include
a)
painting the store.
b)
refurbishing props.
c)
clearing used items.
d)
dirtying glass surfaces.
60.
As the boss of a retail store, which one of the following fixtures will you use for the jewellery section?
a)
Wall case.
b)
Floor showcase.
c)
Show and sell fixture.
d)
Multipurpose merchandise system.
61.
The island display is used by retail stores to better utilized space and allow shoppers to view the display from
a)
all angles.
b)
side angles.
c)
ninety degree angles.
d)
front and back angles.
62.
Choose the type of display to be used for the item shown
a)
Full assortment display.
b)
Open assortment display.
c)
Partial assortment display.
d)
Closed assortment display.
63.
Point of purchase merchandising plays an importantpart of visual display as it is used to attract the attention of
a)
suppliers.
b)
customers.
c)
wholesalers.
d)
merchandisers.
64.
One of the purpose for a sports apparel store to use POP is to
a)
maintain sales.
b)
purchase stock.
c)
track customer purchases.
d)
enhance shopping experience.
65.
Alice is a visual merchandiser for a major departmental store. Which of the following factors is NOT a factor to consider when arranging store displays?
a)
Safety.
b)
Fixtures.
c)
Merchandise mix.
d)
Store operating hours.
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