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WorksheetsMarketing Quiz 1
Total questions: 15
Worksheet time: 10mins
Name
Class
Date
1.
Which technique is being used in this ad?
a)
ethos
b)
pathos
c)
logos
d)
celebrity
2.
Type of appeal:
"By donating fifty cents a day...your child can have clean drinking water..."
"By donating fifty cents a day...your child can have clean drinking water..."
a)
ethos
b)
pathos
c)
logos
d)
sad...
3.
Type of appeal: Nearly 25% of all car accidents are caused by drivers using a cell phone while driving.
a)
ethos
b)
pathos
c)
logos
d)
everyday
4.
Which of these Rhetorical Devices does this best represent?
a)
Ethos
b)
Pathos
c)
Logos
d)
Nosotros
5.
Which of these Rhetorical Devices does this best represent?
a)
Ethos
b)
Logos
c)
Pathos
6.
Which of the following would be a technique that implements logos?
a)
Using pictures of a hurt child
b)
Including research
c)
Having someone credible who agrees with you
d)
Making people laugh
7.
a)
Ethos
b)
Pathos
c)
Logos
8.
a)
Ethos
b)
Logos
c)
Pathos
9.
A commercial featuring statistics and facts is using this appeal...
a)
Ethos
b)
Logos
c)
Pathos
10.
What is ethos?
a)
persuasion through logic or facts
b)
persuasion through emotions or feelings
c)
persuasion through character or credibility
d)
a Greek god
11.
What is pathos?
a)
persuasion through logic or reason
b)
the quickest path between two points
c)
persuasion through emotions or feelings
d)
persuasion through character and credibility
12.
What is logos?
a)
persuasion through logic or reason
b)
a toy building block
c)
persuasion through emotions or feelings
d)
persuasion through character or credibility
13.
A statistic showing that over 90% of Americans prefer Jif over off-brand Peanut Butter is an example of
a)
Ethos
b)
Logos
c)
Pathos
d)
Rhetoric
14.
The use of a cute puppy in this ad is an example of:
a)
Ethos
b)
Logos
c)
Pathos
d)
Rhetoric
15.
What are the three persuasion techniques in advertising?
a)
essays, advertising, and treatises.
b)
logos, pathos, ethos.
c)
persuasion, communication, and the rhetorical triangle.
d)
logos, pathos, chronos.
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