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WorksheetsEVO504-CBT-P2
Total questions: 17
Worksheet time: 13mins
Awareness benefits involve the following forms of media exposure EXCEPT:
Publicity
Advertising
Literature distribution
Free registrations
Sponsored tours are an example of:
Unique benefits that set sponsors apart
Gold sponsorship levels
Sponsorship packages
Demographics
Attaching a sponsor’s name to a speaker session:
Is unethical
A way to underwrite speaker fees and travel
An intangible benefit
Indirect marketing
One-off promotional activities are a good idea if:
They push the sponsor’s product
They benefit the attendees
They benefit the attendees, and push the sponsor’s product
They are never a good idea
Receiving tickets to a popular concert taking place during an event is an example of:
Questionable sales tactics
An entertainment benefit
An awards benefit
Customary hospitality
__________ is the amount of revenue left over after sponsorship costs are paid.
Profit margin
Return on investment
Tangible benefits
Bonus revenue
Benefits are organized by:
Impact and results
Impact and depth
Impact and cost
Packages and a la carte
Logos on programs and signage and certain number of free registrations are considered:
Baseline benefits
A la carte benefits
High profit-margin benefits
Unusual benefits
The sponsorship prospectus includes all of the follow EXCEPT:
Sponsorship levels and prices
Customized proposal
Business case
Audience data
All the following are common problems with the prospectus, EXCEPT:
Includes irrelevant or confusing information
Makes the business case from the sponsor’s point of view
Doesn’t include enough information to be considered
A good sponsorship website should ____________ the prospectus
Revise
Complement or replace
Navigate
Reply to
The sponsorship website helps with sponsorship sales by:
Attracting traffic from prospects not on the target list
Persuading attendees to consider sponsoring
Making it faster and easier to act
All answers
Sponsorship manuals contain all of the following information EXCEPT:
Key deadlines
Audience profile
Venue rules and requirements
Ordering processes
Sponsor instructions should include which of the following:
Contact phone number
Contact email
Submission forms
A. All of the answers
_________ sponsors are the backbone of the target list:
Former
Existing
New
Preliminary
Historical source for sponsor prospects include all of the following EXCEPT:
Participants in other organizational activities
Industry connections
Current customers
Referrals
The most important factor in sponsorship research is:
Internet access
Audience profile
Time pressure
Organizational need
