WorksheetsMarketing - Chptr 2- Section 1.2-Marketing Planning - Notes #2
Total questions: 18
Worksheet time: 14mins
Select two examples of Staff-Related Questions:
What is the company’s mission statement?
What role does the government play in the operation of the industry?
How experienced are the company executives?
What is the value of foreign currency around the world?
Select two examples of Financial-Related Questions:
Are there enough financial resources to
achieve the company’s goals?
What is the quality of the staff? Are there training and assessment programs?
How effective is the sales force?
What is the company’s sales history?
Select two examples of Production Capability Questions:
Has the research and development (R&D) department created any successful new products?
What is the company’s mission statement?
How are adjustments made in production due to an increase or decrease in the company’s sales orders?
What is the quality of the staff? Are there training and assessment programs?
A business’s Marketing Mix includes:
Placement, Price, Product and Promotion
Production, Price, Place and Promotion.
Product, Price, Place and Promotion.
Product, Platform, Place and Promotion.
When analyzing the four Ps of the marketing mix, it is also important to see if they are properly coordinated with one another and with the ________________ ______________.
market share
target market
consumers
wealthy people
Any P (Product, Price, Place and Promotion) not focused completely on the potential or current customer would be a reason for review and adjustment.
True
False
One Question related to Product:
Are the pricing strategies working?
How is the company positioned in the marketplace?
What new products have been successful and why?
Who helps the company with distribution?
One Question related to Price:
Are the pricing strategies working?
Are any patents expiring in the future?
What new products have been successful and why?
Do products easily reach customers?
One Question related to Place:
What new products have been successful and why?
What are the present pricing strategies?
What are the promotional strategies and have they been successful?
Who helps the company with distribution?
One Question related to Promotion:
What new products have been successful and why?
What is the company’s reputation and image among consumers?
Who helps the company with distribution?
What are the present pricing strategies?
Strengths are also known as:
setbacks
competencies
liabilities
characteristics
_____________________ are a great source of information. Studying their buying habits reveals patterns that offer insights into product offerings and pricing strategies.
Retailers
Customers
Competitors
Magazines
To monitor customer satisfaction, many firms ask customers to complete a _______________ or ______________________ after making a purchase. There are two answers
survey
check
questionnaire
money order
Data from this research help companies pinpoint areas that . . .
need no improvement
need financing
need improvement
need new advertisement
A company may find that it has certain strengths and weaknesses when compared to its __________________.
retailers
competitors
share holders
consumers
If a company loses market shares to competitors, it would be a __________________.
strength
weakness
Companies must always look for opportunities to create competitive advantage due to _____________ factors.
external
internal
To stay competitive, companies need to know what their competitors are doing . . .
occasionally
often
every now and then
at all times
