WorksheetsMarket Research
Total questions: 10
Worksheet time: 5mins
Name
Class
Date
1.
What best describes the marketing department?
a)
Promotion & Advertising
b)
Helping to sell products
c)
Recording financial information
d)
Conducting background business tasks
2.
What is an example of secondary research?
a)
Focus Group
b)
Observation
c)
Newspaper
d)
Questionnaire
3.
What is the better definition of secondary research?
a)
Stealing someone else's information
b)
Using information that already exists
c)
Collecting new information
d)
Finding old research
4.
What is an example of primary research?
a)
Magazine
b)
Observation
c)
Newspaper
d)
Government statistics
5.
Which is the odd one out?
a)
Newspaper
b)
Magazines
c)
Books
d)
Questionnaires
6.
What is the difference between qualitative and quantitative
a)
They both mean more or less the same
b)
Qualitative is about numbers
c)
Quantitative means looking at opinions
d)
Quantitative is about numbers and figures
7.
Government reports would be which kind of market research?
a)
Field Research
b)
Quantitative Research
c)
Desk Research
d)
Target research
8.
Which one is field research?
a)
Marketing website
b)
Online survey
c)
Government reports
d)
School website
9.
What is not an advantage of a questionnaire?
a)
They are reliable
b)
They are always up to date
c)
They are accurate
d)
They are published (normally for free)
10.
Which ones are field research?
a)
EPOS
b)
Observations
c)
Online surveys
d)
Market research report
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