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WorksheetsPricing Strategies
Total questions: 10
Worksheet time: 9mins
This is a pricing strategy recommended for products that have become obsolete:
Survival pricing
Geographic pricing
Price skimming
A competitive pricing strategy is good when the price objectives are status quo oriented.
True
False
Coffee pods for Dolce Gusto coffee machine are relatively inexpensive, considering the price of the machine. The pricing strategy used for the pods as auxiliary products is:
Product bundle
Captive product pricing
Creative pricing
All of the options
An appliance store reduces the price of its products when customers pay in cash, instead of in monthly payments. This is an example of:
Volume payment
Prompt payment
Promotions
A movie theater sells its tickets at lower prices to students and seniors. This is an example of:
Prompt payment
Price discrimination
Price skimming
Stability pricing
This strategy usually occurs between intermediaries and consists of reductions in the list price offered to buyers in payment for marketing functions that these buyers will perform, such as storing, promoting and selling the products.
Trade discounts
Survival pricing
Supply and demand pricing
Discounts
Fast food restaurants such as McDonalds use this pricing strategy for selling combos of burgers, fries and a beverage at a lower price than the total price of the items sold individually. This is an example of:
Discounts
Stability pricing
Price discrimination
Product-bundle pricing
In this strategy, all competitors respond to supply and demand, in order to set a market price that reduces shortages and surpluses.
Competitive pricing
Survival pricing
Supply and demand pricing
None of the options
A clothing store puts all its products at 50% discount, due to the change of season. This is an example of:
Survival pricing
Price discrimination
Block pricing
Promotion
The price skimming consists of setting high prices and reducing them over time to maximize the long-term profit.
True
False
