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Marketing Chapter 5: The Free Enterprise System

Total questions: 25

Worksheet time: 13mins

Name
Class
Date
1.

What is the term for the struggle between companies for customers?

a)

profit

b)

promotion

c)

surplus

d)

competition

2.

Sales and rebates are examples of what market strategy?

a)

price competition

b)

low fares

c)

competitive edge

d)

roll backs

3.

What is the function of a licensing agreement?

a)

allows hairdressers and barbers to perform their services

b)

protects corporations from deceptive investors

c)

protects businesses and individuals from unauthorized copying

d)

allows businesses to operate in areas previously zoned as residential

4.

In business, when does the potential for profit increase?

a)

as the competition increases

b)

as the risk increases

c)

as taxes decrease

d)

as the marketing expenditure decreases

5.

What is the group that decides whether or not a business will survive?

a)

the consumers

b)

the owners or board of directors

c)

the government

d)

the competing businesses

6.

Which statement best describes free enterprise?

a)

A system that encourages people to start and operate their own businesses

b)

A system where the marketplace determines prices

c)

A system where people are free to own personal property

d)

All of the above

7.

What is an advantage of free enterprise?

a)

Freedom to do as you want with no legal restrictions

b)

Possibility of making profits

c)

No restrictions on business

d)

No competition

8.

The functions of business are

a)

Production, marketing, management, and finance

b)

Marketing and finance

c)

For-profit and nonprofit

d)

None of the above

9.

What are the “rights” of merchandising?

a)

The right goods

b)

The right time and place

c)

The right price and the right amount

d)

All of the above

10.

What is a nonprofit organization?

a)

An organization that cannot make a profit

b)

An organization that cannot generate income

c)

An organization that has no employee on payroll

d)

An organization that functions like a business, but reinvests the money it makes in the cause it supports

11.

The Bookworm is a successful children’s bookstore. The store’s owners provide literature seminars to parent and teacher groups, and they create recommended reading lists for classroom use. The Bookworm’s books cost about 15 percent more than the same books at the local discount chain bookstore. The Bookworm’s owners engage in _________ competition.

a)

price

b)

nonprice

c)

quality

d)

nonquality

12.

Because they prevent competition, __________ are prohibited in a free enterprise system.

a)

monopolies

b)

oligolipies

c)

surpluses

d)

marketing strategies

13.

The term __________ involves buying and reselling goods that have already been produced.

a)

procurement

b)

competition

c)

domestic business

d)

trademark

14.

The price of a gallon of gas continues to rise due to oil __________ in the Mid-East.

a)

shortages

b)

overages

c)

systems

d)

production

15.

The Red Cross, National Public Radio, and the Boy Scouts of America are all considered __________ organizations.

a)

nonprofit

b)

profit

c)

monopolistic

d)

price competition

16.

Residents of the U.S. have the ability to buy whatever items are legally available. This ability is a basic free enterprise principle called freedom of __________.

a)

risk

b)

competition

c)

speech

d)

ownership

17.

The function of business that involves money management is called __________.

a)

management

b)

finance

c)

marketing

d)

procurement

18.

The Sleepytime Mattress Company advertises that it is "never undersold." The company is engaging in __________ competition.

a)

price

b)

nonprice

c)

quality

d)

nonquality

19.

Statements that reflect income from sales revenue and investments as well as cost and expenses of doing business are known as __________ statements.

a)

production and procurement

b)

profit and loss

c)

finance and accounting

d)

SWOT Analysis

20.

The possibility of financial loss is referred to as __________.

a)

finance

b)

competition

c)

business risk

d)

derived demand

21.

According to the laws of supply and demand, businesses lower a product’s price when the supply of the product exceeds the demand for it.

a)

True

b)

False

22.

Without competition nothing can stop a company from acting without regard for the customer.

a)

True

b)

False

23.

Providing information utility for their products would be important for businesses engaging in nonprice competition.

a)

True

b)

False

24.

Because of deregulation of the utility companies, the United States government no longer restricts the prices that gas and electric companies charge.

a)

True

b)

False

25.

According to the U.S. Department of Labor, the private sector is primarily engaged in producing the same product or group of products.

a)

True

b)

False