A growing division of the marketing field that focuses on the business of sports and the use of sports as a marketing tool.

This term is used to describe all potential customers who have the desire and ability to purchase a business’s products

This is the process of developing, promoting, and distributing products or services to satisfy customers’ needs and wants

Involves determining the best way to get products or services to customers

This involves gathering and using information about customers to improve business decisions

Uses advertising and other forms of communication to distribute information about products or services

This involves designing, developing, maintaining, improving or acquiring products or services to satisfy customer needs and wants

This is the process of establishing and communicating to customers the value of goods and services

This is any direct and personal communication with customers to assess and satisfy their needs and wants

This requires the business to budget for its own needs and provide customers with assistance in paying for the company’s products or services

This is a specific group of consumers an organization selects as the focus of its marketing plan

The NFL generates more than $13 billion in sales each year. This money comes from ticket sales only.

Which of the following statements best describes the target market for a Taylor Swift concert?

We looked at the Villages Golf Community of Florida; which statement best describes its target market?

The marketing mix, also known as the elements of marketing, consists of

A ____________ is a basic necessity, such as food, clothing, or shelter.

A product can be a good or ______________.

Sports and entertainment largely satisfies the __________ of customers.

The ___________ is the amount that customers pay for products.

This element of the marketing mix involves the locations and methods used to make products available to customers

This element of the marketing mix describes the ways to make customers aware of products and encourage them to buy

The iTunes Store allows consumers to purchase music and download it directly to their device. This is an example of which element of the marketing mix?

Personal training and sports instruction are good examples of _________ a service in the area of sports.