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Fashion Merchandising 3.02 Test Review

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

If DSW show store exchanges information and interacts with its customers, which form of technology for communication is being used?

a)

Magazine Advertisement

b)

Social Media

c)

Click Stream data

d)

Universal Product Code

2.

Target alerts customers of special sale prices when they are physically near a Target location. Which type of technology are they using?

a)

Clienteling

b)

Cloud Computing

c)

Geotracking

d)

Social Media

3.

The North Face apparel retailer posts information about an upcoming sustainability program on Twitter, Youtube, Facebook, and Pineterest. North Face is using:

a)

Loyalty Program

b)

Click Stream Data

c)

Social Media

d)

Clienteling

4.

Maria receives a 10% discount every time she shops at Finish Line athletic apparel store. She receives the discounts because she is enrolled in which type of service?

a)

Loyalty Program

b)

Customer Service

c)

Information System

d)

Employee Discount

5.

When Hugo shops for new jeans online, he leaves a virtual trail of his shopping activity. This type of data collection is called:

a)

Point-of-sale system

b)

Universal Product Code

c)

Mobile Apps

d)

Click Stream Data

6.

The visual merchandiser prepares the new spring merchandise plan for Foot Locker shoe and apparel retailer. Which tool should be used to create the plan?

a)

Computer Aided Design (CAD)

b)

Universal Product Code (UPC)

c)

Stock Keeping Unit (SKU)

d)

Small Business Association (SBA)

7.

A store uses Twitter to inform customers about an upcoming sale. Which type of technology is being used?

a)

Clienteling

b)

Cloud Computing

c)

Geotracking

d)

Social Media

8.

Makayla wants information about Belk's new merchandise, career opportunities, and current trends. The tool she should use is a:

a)

Loyalty Program

b)

Personal Shopper

c)

Website

d)

Magazine Advertisement

9.

Before leaving the store, Jada completed and submitted an application for a card that will give her discounts in the store. Which service will this card provide Jada access to her discounts?

a)

Webiste

b)

Loyalty Card

c)

Social Media

d)

Online Shopping

10.

Amy's Boutique connects with her loyal customers using which free advertising tool?

a)

Newspaper Advertising

b)

Social media

c)

Personal shopper

d)

Internet