Also known as "breakers"

It on the headline and transitions from headline to copy

Which of the following is NOT the function of headlines?

This type of headlines can be used when you want audience to do something

This type of headline can be used when you want to impress the reader by being the biggest, the fastest, the first etc

What type of headline used in this ad?

The use of Question and How-to style are effective because

It also called overline

It could called as slogan, signature lines/ theme line

It provides continuity for a campaign

Which is following is NOT the purpose of subheads