Which form of promotion is the costliest?

A point of purchase display like the one in the picture is an example of what type of promotion?

This picture shows an example of

Trade promo payments & awards when TERMS are CLEARLY spelled out shows an example of

This picture shows an example of

What are low-cost items given to consumers at a discount or for free when they buy a product?

This picture shows an example of

This picture shows an example of

This promotional strategy is designed to achieve support from manufacturers, wholesalers and retailers.

This policy directs promotion towards consumers. It is designed to create consumer interest and demand.

This is typically FREE and involves bringing attention to an organization, good or bad.

This type of promotion enables activities of an organization to influence its target audience-creating a favorable image.

This type of promotion is directed to a targeted group of prospects and customers rather than to a MASS AUDIENCE.

Which form of promotion is non-personal and one way?