A chart representing the pages in a signature or a book, used for planning book sections, page content and color placement.

Explanatory material that not only identifies the who, what, when, where, why and how of a picture, but also tells something extra to amplify the message. May tell the reader what happened before or after the picture. Should tell the reader something s/he does not know from looking at the picture. Always written in present tense.

The processing of proofreading copy and making necessary corrections and changes.

A line or large type used to tell the reader what is to follow, introducing the main point of interest of the copy.

A smaller headline that supplements the primary headline by adding information or identification (usually designed in

conjunction with the primary headline). A Secondary Headline can used within the body copy to break up copy-heavy areas and is usually set in a larger point size and/or heavier weight than body copy. Also called Subhead.

A five-digit number assigned by Jostens. The number is the same from year to year. Ours job number is 10899.

A page or double-page spread that separates different sections of the book

The inner space between the two pages of a spread where the paper runs into the spine.

A page number, best located at the bottom of each page to the outside and parallel to the bottom of the page.

To unite a spread, a horizontal line is established across the spread above or below the center mark to give movement to the reader's eye. Should be broken by a photo element.

a picture that extends beyond the margin of the page, extending off the page

a central idea or concept.

Heavy sheet of paper that attaches the book to its cover. There is an endsheet in the front and back of the book.

the complete set of all letters, numerals, ligatures and punctuation marks of a type face.

Two facing pages in a publication.

Johnson's middle name