Target Marketing helps companies focus on the people most likely to use their goods or products.

Dynamic activities that identify, anticipate, and satisfy customer demand while making a profit

How/where a product will be transported or distributed

When Businesses buy products to use in their operations; also called B2B market

THE 4 P's - product, place, promotion, price are also known as the

The change in climate of the city where a product is being sold will affect the __________region of the marketing plan.

Chad has an interest in partying every weekend. This can help a marketer determine his ______.

_____________involves using a single marketing strategy to reach all customers. (example: Super Bowl Ad)

42 year old female

Marathon runner

Grandparents with young grandchildren

North Carolina mountains

Earns $100,000+ per year

Buying lots of presents around Christmas

Approach to business that focuses on satisfying customers as the means of achieving profit goal

Selling and promoting are essentially the same thing

The document describing business and marketing objectives and the strategies and tactics to achieve them

A detailed description of the typical consumer in a market segment

Customer satisfaction, total company approach, and profit are elements of the

Basic types of customers are

A Kroger card is an example of Customer relationship marketing

Social, Psychological, Situational and Personal are all Business to customer influences.

______________segmentation divides a market by the relationships between customers and the good or service

___________segmentation is segmenting a market based on where customers live

____________ segmentation is dividing the market by certain preferences or lifestyle choices

A purchase that involves a great deal of research and planning is called:

A purchase made with no planning or research is called:

A system of gathering, storing, and using customer data for marketing directly to customers based on their histories is called:

A purchase that requires some amount of research and planning is called:

The 3 basic types of customers are Business-to-consumer, Business-to-business, & __________________

__________________is the power to sway or produce an effect

_________ influences make each individual unique

______________influences come from the society in which a person lives

_________ influences come from within the business itself

_________ influences come from the environment in which the business exists

The Five (5) steps consumers follow to make a purchase.