A detailed list of activities a traveler will undertake; often includes flight, accommodation, and entertainment information.

A categorized list of terms that are related to a particular topic.

Travel for recreational, leisure, educational, and many other purposes.

A person who travels and visits places of interest.

Everything a traveler needs to take a trip, including transportation, lodging, dining, entertainment arrangements and tickets, maps, and an itinerary. Also called a travel package.

An activity that provides pleasure and/or relaxation, such as sightseeing, playing sports, going to the theater, watching animals at a zoo, and riding roller coasters at an amusement park.

Any business that provides food or drink to customers, including catering businesses, street vendors, fast-food restaurants, diners, luxury restaurants, and even room service.

A place for travelers to sleep, rest, and sometimes eat, such as hotels, bed and breakfasts, hostels, and even campsites.

The movement of people and goods from one place to another, such as by means of cars, trains, planes, boats, and busses.

An organization that provides a variety of travel resources for members, including flight, dining, and hotel discounts; booking assistance; traveler’s insurance; maps; and vacation suggestions.

Being alert and caring about customers and their needs.

The way you present yourself; your state of mind.

A lodging option in which guests stay in private homes converted to host overnight travelers. Breakfast is included as part of the lodging package.

A gathering of businesspeople who come together to share products, services, ideas, and information with each other and with consumers.

An expression of dissatisfaction or unhappiness.

Maintaining a calm, professional attitude.

A person who purchases products and services.

The decision to spend money at a specific business based upon the quality and/or convenience of its products and services.

The reason for action, based on the person’s needs and

desires.

Items or conditions necessary for survival, including food, water, shelter, and safety.

Items or conditions desired but not necessary for survival; often the driving force behind travel decisions.

Being respectful and considerate of others.

The assistance provided to customers by employees.

The geographical location that serves as the endpoint or point of interest in a trip; can be a public site or a private business (such as Disneyland).

The response customers provide after receiving service.

Points awarded by airlines to passengers, usually based on how many miles the passenger has flown or earned through credit card spending.

Welcoming customers and demonstrating your readiness to

assist them.

A theory of consumer motivation that places human needs in five levels, from most basic to most complex. The basic needs form the base of a pyramid and the most complex are the apex of the pyramid.

A theory of consumer motivation that categorizes levels of motivation as steps in a ladder; the most pressing motives, at the bottom of the ladder, must be met before the next level of motives can be addressed.

A theory of traveler personality that categorizes different kinds of travelers along a continuum. The most traditional type is at one end and the most adventurous is at the other. Most people fall somewhere in the middle.

Listening carefully and responding with clarifying questions.

Customers who return to the business again and again; often a sign of a successful business.

A person trained to advise and assist travelers in making travel arrangements. A travel agent may help the traveler choose destinations; make flight, hotel, dining, and entertainment reservations; and coordinate appropriate passenger documentation (passports, immunizations, currency exchanges).

Thinking of solutions; problem solving.

Pockets of air that cause a plane to bounce and sway.

The advertising generated by customers sharing their experiences—whether good or bad—with others. A very powerful way to attract—or chase away—new customers.