Your ______ is a calculated number that tells lenders how likely you are to pay them back.

If ________ is the most important thing about your product, you want to make the product available in many locations that are easy to access for your customers. (short answer)

Creating a company newsletter, web site, and blog, or being active on social media site are specific ways to help improve your company's ________ ________ department. (short answer)

The action or business of promoting and selling products or services, including market research and advertising is known as ___________.

Jennifer is a marketer with a toy company. The company recently developed a new toy for young girls, ages 4-9. The team is trying to determine the best time to air the toy commercial. When would be the best time to air the commercial?

What is an increase in competition likely to do to the demand?

Which of the following commodities is a good?

Which of the following business ownership structures offers the best liability protection but higher taxes?

A company that builds houses and a company that makes cars are part of the __________ industry.

A company that is organized by function will group its employees into teams based on what?

When you receive a loan, the money the lender gives you is called the ____________.

______________ is the amount an employee earns before payroll withholding is performed.

A company sells a car to a consumer and helps the consumer set up a loan with regular set payments. What type of credit is this?

If a product is difficult to find or only carried by high-end retailer, this adds to it's prestige. This always benefits your marketing message.

The way you package and present your product is important. Why?

Market segmenting is __________.

Without _______ it would be difficult for consumers to know which producer was offering the best deal on a certain product.

If you are paid by the hour for your work, your income is called _______.

When setting a price, the company usually depends on which of the following:

Distribution is represented by which of the 4 P's of Marketing?

Which would provide a larger distribution channel?

___________ means to spread the product throughout the marketplace such that a large number of people can buy it.

Choose the answer that most correctly compares personal selling and direct marketing.

A _________ is a short-term tool for giving customers incentives to buy the product within a specific time period.

Which best differentiates word of mouth promotion from other promotional strategies?

Direct marketing strategies can include which of the following:

Consumers are most likely to trust a message's credibility coming from which source?

Apply your knowledge of credit to answer the following:

As a banker, which person would you be most likely to give a loan to?

Use what you know about marketing to identify who is most likely the target audience of this magazine?

A company airs a commercial during the SuperBowl. What does that tell you about the company?

Many people in the U.S. already have cell phones. But cell phones are much less common in some other countries. If a company makes cell phones easily available and affordable to the people in those countries, it may gain new customers more quickly than it can in the U.S.

In the example, the market for cell phones in the U.S. is _____________.

You have a very successful business in the U.S., and you've decided to take it to another country. Before launching your business there, it is most important to ____________.

What makes social media an asset in international marketing?